Innovation Career Lessons from a Master

Go to Course: https://www.coursera.org/learn/startup-entrepreneurship-innovation-career-lessons

Introduction

### Course Review: Innovation Career Lessons from a Master #### Overview "Innovation Career Lessons from a Master" is an inspiring and insightful course offered on Coursera as Part Three of the Startup Entrepreneurship specialization. Featuring David (Dadi) Perlmutter, the former Executive Vice President at Intel, this course distills 34 years of exceptional experience in innovation and entrepreneurship into ten fundamental life lessons. Dadi's expertise and wisdom are shared through a series of engaging conversations with Professor Shlomo Maital. This course is a fantastic opportunity for aspiring entrepreneurs, business leaders, and anyone interested in the art of innovation to glean valuable insights from one of the industry's most celebrated figures. Each lesson is crafted not just to inform but to empower learners to navigate the challenging landscape of innovation with confidence. #### Course Structure **1. Introduction: The Art of Innovation** The course kicks off with a thought-provoking introduction that sets the stage for understanding innovation not merely as a science but as an art form. Dadi emphasizes the importance of creativity, asserting that while science follows rules, innovation thrives on breaking them intelligently. This foundational mindset is crucial for anyone looking to make a mark in the entrepreneurial world. **2. Strategy, Action & Resistance** Dadi encourages students to move beyond mere ideas. In this module, he shares practical advice on transforming ideas into tangible actions, acknowledging that greater ideas often face substantial resistance. By learning to overcome these challenges and differentiate their products and services, students leave this module equipped with valuable tools to push their innovations forward. **3. Ecosystem, Team & Simplicity** Recognizing that innovations do not exist in a vacuum, Dadi discusses the importance of context. He guides students on creating supportive ecosystems for their innovations and emphasizes the significance of building strong, collaborative teams. Moreover, he stresses the essential principle of simplicity, urging learners to distill complex ideas into clear, actionable strategies that resonate with audiences. **4. Summary & Final Assignment** The course culminates in a reflective summary that reiterates the critical lessons learned and provides students with an opportunity to apply them through a capstone project. This exercise not only reinforces the course content but allows students to adapt Dadi's lessons to their unique entrepreneurial journeys, enhancing their capacity to innovate and succeed. #### What You'll Gain By the end of this course, you will be able to: - Analyze situations of failure and success to better inform future decisions. - Implement action-oriented strategies to bring your ideas to life. - Design effective ecosystems that support your innovations. - Build collaborative teams that drive success. - Simplify your messaging and offerings to enhance marketability. #### Recommendation I highly recommend "Innovation Career Lessons from a Master" for anyone interested in the principles of innovation and entrepreneurship. Not only does Dadi Perlmutter share invaluable wisdom from his extensive career at Intel, but he also provides actionable insights that are applicable whether you are a budding entrepreneur or an experienced business leader looking to refresh your perspective. The engaging format of interviews and narratives makes the content easy to digest and applicable. Moreover, the structured learning approach encourages you to reflect on your progress and adapt these lessons to your personal and professional life. For those looking to expand their understanding of innovation and gain practical skills, this course is a rich resource that can serve as a cornerstone of your entrepreneurial education. Whether you are looking to kickstart a startup, refine your business model, or simply understand the nuances of innovative thinking, this course is a must-take. Embrace the opportunity to learn from a true master innovator—enroll today!

Syllabus

Introduction

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.