Stakeholder Relations and Reporting

Microsoft via Coursera

Go to Course: https://www.coursera.org/learn/stakeholder-relations-and-reporting

Introduction

Conduct a stakeholder analysis to identify key stakeholders and their potential impact and influence in various PR scenarios

Analyze key metrics to assemble basic reports that summarize PR campaign results

Develop a strategic plan for communication with community and government stakeholders that integrates their specific concerns

Implement strategies for stakeholder engagement and the integration of their feedback through a PR campaign

Syllabus

Introduction to Stakeholder Management

This module introduces the fundamentals of stakeholder management in Public Relations, focusing on identifying and prioritizing key stakeholders. It covers the influence of internal and external stakeholders on PR strategies and explores tools for assessing their impact. Additionally, it integrates stakeholder management into PR campaigns, emphasizing stakeholder-centric strategies and adaptation to real-time engagement.

Basics of PR Reporting

This module covers the basics of PR reporting, focusing on assembling comprehensive reports that summarize campaign results. It explores key metrics for assessing PR effectiveness, distinguishing between quantitative and qualitative metrics, and the tools for tracking them. The module also addresses structuring PR reports, using data visualization, and tailoring reports to meet the specific needs of different audiences, including external stakeholders, management, and internal teams.

Community & Government Relations in PR

This module covers the essentials of community and government relations in PR, focusing on strategic communication with key stakeholders. It includes developing communication strategies for community engagement and government relations, building relationships with officials, and integrating stakeholder feedback into PR campaigns. Additionally, it emphasizes balancing diverse interests and adjusting communication strategies accordingly.

Project: Stakeholder Analysis and Reporting

In the final module, you will apply the concepts, strategies, and skills you have learned by developing a stakeholder relations and reporting strategy. Then, the module introduces job preparation using AI, including creating resumes and cover letters and interview preparation. It also focuses on identifying and engaging stakeholder groups in a simulated PR campaign and formulating engagement strategies.