Sport Sponsorship. Let them Play

Go to Course: https://www.coursera.org/learn/sport-sponsorship

Introduction

### Course Review: Sport Sponsorship - Let Them Play The online course “Sport Sponsorship: Let Them Play,” offered jointly by the Universitat Autònoma de Barcelona and the Johan Cruyff Institute, presents a fantastic opportunity for anyone interested in understanding the intricacies of sports sponsorship. Whether you’re a budding sports marketer, an athlete curious about funding avenues, or simply a sports enthusiast looking to expand your knowledge, this introductory course offers valuable insights. #### Course Overview The course is designed for individuals seeking to dive into the world of sports sponsorship. It addresses critical questions such as who the key stakeholders are, what the latest trends and proposals in sponsorship are, and how participants can engage with like-minded students and sports aficionados worldwide. The collaborative nature of this course makes it all the more appealing, connecting learners from diverse backgrounds and cultures. #### Syllabus Breakdown The course is well-structured into five modules, each catering to different facets of sports sponsorship: 1. **Module 0: Prior to Beginning** - This foundational module lays down the operational aspects of the course, providing clarity on participation guidelines. It also includes an exciting component: a competition that offers a chance to win a scholarship to the postgraduate course in Sport Sponsorship. This module ensures that all students are on the same page before they dive in. 2. **Module 1: Basic Principles of Sponsorship** - Here, participants get acquainted with sponsorship fundamentals, including an introduction to the Cruyff Foundation. The module’s focus on real-world examples, such as Cruyff Courts, helps contextualize theoretical knowledge, making it easier to grasp the role sponsorship plays in sports. 3. **Module 2: The Stakeholders of Sport Sponsorship** - This module digs deeper into the relationship dynamics between brands and sporting events. With case studies focusing on Cruyff Courts, learners get practical insights into sponsorship relationships and the mutual benefits they provide. 4. **Module 3 & 4: Activation for Sport Sponsorship (I & II)** - These modules comprehensively cover sponsorship activation strategies. Participants learn about different types of activations—brand, business, internal, and external. Engaging forums allow students to share experiences and ideas, fostering a collaborative learning environment. The provision of previous years’ best proposals is an excellent way to inspire creativity and demonstrate practical applications of the concepts learned. 5. **Module 5: Share Your Activation Proposal for a Cruyff Court Tournament** - The final module serves as a capstone project where students create their own sponsorship activation proposal for a Cruyff Court tournament. This hands-on approach solidifies learning through practical application and peer evaluation, enhancing both understanding and interpersonal skills. #### Recommendation “Sport Sponsorship: Let Them Play” comes highly recommended for anyone interested in the vast realm of sports sponsorship. The course is not only informative but also engaging, encouraging creativity and interaction among peers, which enriches the learning experience. Additionally, the chance to enter a competition for a scholarship adds an exciting incentive for students to fully engage with the material. For sports enthusiasts, marketers, or anyone considering a career in sports management, this course is a fantastic starting point. It provides a foundational understanding of sponsorship dynamics and establishes connections with an international network of learners. The innovative proposals discussed, alongside the practical assignment at the end, ensure that participants leave the course with not just knowledge, but also actionable experience that can be applied in real-world scenarios. In conclusion, “Sport Sponsorship: Let Them Play” is an excellent investment in your personal and professional development within the sports industry. Sign up today and take your first step toward mastering the art of sport sponsorship!

Syllabus

Module 0. Prior to Beginning

In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition.

If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 1 Presentation".

Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material.

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you.

After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module.

¡Congratulations! You've already reached the last module, and therefore it's time to create your very own sponsorship activation proposal for a Cruyff Court tournament, as we arranged with Pep in the last week. In the module you'll find all the guidelines to prepare this. Once completed, you should submit the proposal to the department, as indicated, where it will be evaulated by some of your peers. Likewise, you will also need to evaluate the proposal of fellow peers under the heading that you will find in the module. If you would like to participate in the prize for a place in the Posgraduate in Sport Sponsorship, you must complete the respective Application Form.