Social Media and Digital Marketing Fundamentals

Go to Course: https://www.coursera.org/learn/social-media-digital-marketing-fundamentals

Introduction

### Course Review: Social Media and Digital Marketing Fundamentals In the ever-evolving landscape of digital marketing, understanding the nuances of social media and its interconnectedness with overall marketing strategies is critical to success. The "Social Media and Digital Marketing Fundamentals" course offered by the Digital Marketing Institute on Coursera is a comprehensive and invaluable resource for anyone looking to navigate the complexities of this dynamic field. #### Course Overview The Digital Marketing Institute is renowned for establishing the global standard in digital marketing certification, with a mission to empower students through knowledge and confidence needed to advance their careers. This course is designed to illuminate the forces that are fundamentally transforming businesses today by leveraging digital and mobile technologies alongside the explosive growth of social media. #### Syllabus Breakdown 1. **Digital Marketing Landscape** This opening module sets the stage for understanding how technological advances along with shifting consumer behaviors create both challenges and opportunities for businesses. It emphasizes the importance of the customer journey model, enabling marketers to influence purchase decisions across various digital platforms. The insights gained from this module will allow participants to identify opportunities that technology presents for their organizations and equip them with the skills to capitalize on these trends. 2. **Digital Marketing Principles** The second module delves into the core principles that govern digital marketing. Here, learners will develop actionable business objectives tailored for digital marketing plans. The module encourages in-depth digital research to gain insights into audience behavior and industry standards, laying a solid foundation for crafting a fully integrated 360-degree digital marketing campaign, essential for engaging customers effectively. 3. **Content Marketing for Social** The final module focuses on content marketing, a cornerstone of social media strategy. This section provides actionable advice on creating and sharing content to engage and acquire customers. It covers various content formats and offers direction on selecting the right platforms for disseminating content, ensuring maximum visibility among target audiences. Best practices for content scheduling are also discussed, along with strategies for developing an efficient content creation plan. #### Why You Should Take This Course This course is an excellent fit for marketers, business owners, and anyone looking to enhance their understanding of digital marketing within a social media context. Here are a few reasons why you should consider enrolling: - **Comprehensive Curriculum**: The course covers essential aspects of digital marketing, making it suitable for beginners and seasoned professionals alike. The structured approach allows for progressive learning, ensuring that complex concepts are easily understood. - **Real-World Application**: With a strong focus on practical strategies and best practices, students will leave the course equipped to implement what they've learned immediately in their personal or organizational marketing efforts. - **Access to Expert Insights**: The Digital Marketing Institute boasts a wealth of expertise, and their teaching methods reflect current trends and practices in the industry, providing learners with relevant and timely knowledge. - **Certification**: Completing this course not only enhances your skill set but also grants a certification that can significantly boost your professional profile and industry credibility. #### Conclusion If you're considering a career in digital marketing or seeking to elevate your existing marketing efforts, the "Social Media and Digital Marketing Fundamentals" course is an outstanding investment in your professional development. With its well-rounded approach, practical applications, and focus on current digital marketing practices, it stands as a key resource for anyone looking to succeed in today's digitally-driven business environment. Enroll today on Coursera and take the first step toward harnessing the power of social media and digital marketing!

Syllabus

Digital Marketing Landscape

This module begins by describing how advances in technology, and changing consumer behavior and expectations present new challenges and opportunities for businesses. It describes how Digital has disrupted the way businesses sell to customers and how marketers use the customer journey model to influence purchase decisions using digital platforms, content and tools. Finally, the module identifies the opportunities that Digital presents for you and your organization, and how to capitalize on them.

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, to gain audience and industry insight by conducting digital research, and to prepare the foundations for a fully integrated 360 digital marketing campaign by connecting effectively with your customers and target audience.

This module introduces the concept of engaging with and acquiring customers using the creation and sharing of content. It explains how to choose the right content for your customers – and how to ensure it gets seen by them. It outlines the different content formats available on social media channels and helps you identify which platform best suits your content. It also identifies best practices for scheduling your content, and equips you with the knowledge to devise and execute your own content creation strategy.