Social Media Content and Strategy

Adobe via Coursera

Go to Course: https://www.coursera.org/learn/social-media-content-and-strategy

Introduction

Create and share engaging social media content that speaks directly to your target audience, driving increased engagement and interaction.

Maintain a consistent and cohesive social media presence across various platforms, ensuring that your brand voice is always on point.

Develop effective strategies to leverage the latest social media trends and best practices, boosting your content’s visibility and reach.

Analyze social media metrics to refine and improve your content strategy, making data-driven decisions that enhance your overall performance.

Syllabus

Market to a target audience

This module will teach you the basics of social media marketing and audience engagement. You’ll explore how to create authentic content and understand your target audience to enhance your brand’s presence.

Posting across platforms

This module will teach you how to leverage social media analytics to inform your content strategy and effectively schedule posts. You’ll gain skills in planning a content calendar, using the Content Scheduler in Adobe Express, and optimizing your posts for maximum engagement across various platforms.

Social media content design

This module will teach you to create engaging and effective social media content by leveraging text, images, and videos.

Wrapping things up

In this module, you will learn to navigate and excel in the dynamic world of social media by understanding and applying best practices.