Fundamentals of Social Media Advertising

Meta via Coursera

Go to Course: https://www.coursera.org/learn/social-media-advertising-fundamentals

Introduction

How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective

How to craft compelling and effective visuals and copy for social media ads

Build an ad directly from your Facebook business page and your Instagram business account

Write a creative brief and create a social media ad

Syllabus

Introduction to Social Media Advertising

In week 1, you will learn why and when you should invest in paid advertising as well as the five components that make up a paid social media ad.

Creating Effective Ads on Social Media

In week 2, you will learn how to create an effective social media ad both independently and with either an external or internal team.

Data, Privacy and Policies on Social Media

This week you will learn what data-based advertising is, common data formats, and how data is collected. You will also learn about user privacy, how it is protected, and rules advertisers must adhere to.

Getting Started with Advertising on Facebook and Instagram

This week you will learn how to build an ad campaign from your Facebook Business Page and how to create a campaign from your Instagram Business Account and in your Instagram Stories.

Create a Creative Brief for Your Social Media Ad

This week you will be applying all that you have learned in this course by writing a creative brief and producing an ad based on it.

Overview

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your fir

Skills

Advertising Communication Marketing Sales Research And Design Social Media

Reviews

The quality of the specialization on coursera exceeds my expectations. Each of these have been very interesting and motivational. I'm sure to break into a new world of work with this.

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

There's definitely more to Social Media Advertising than just hitting that Promote button! This is a great course. Well on mu way to be coming a pro social media manager.