Engaging in Persuasive and Credible Communication

Go to Course: https://www.coursera.org/learn/persuasive-communication

Introduction

### Course Review: Engaging in Persuasive and Credible Communication In the rapidly evolving landscape of today's globalized workforce, the ability to communicate persuasively and credibly is not just an asset; it's a necessity. Coursera's course **"Engaging in Persuasive and Credible Communication"** effectively addresses this critical skill, making it an excellent learning opportunity for professionals at all levels. #### Course Overview The course is designed to illuminate the art of persuasion within various professional contexts. From drafting persuasive emails to crafting compelling presentations for stakeholders, the techniques taught are applicable in numerous scenarios, including job hunting, team collaboration, and leadership communication. The emphasis on effective persuasion underlines its importance in fostering collaboration and driving initiatives in a professional environment. #### Syllabus Breakdown 1. **Persuasive and Credible Communication: An Overview** - The course kicks off with a foundation in the theoretical concepts surrounding persuasion and credibility. This initial phase sets the stage for learners to understand the psychological underpinnings of how persuasive communication works. Participants will engage in discussions that can reshape their perspectives on communication, making them more aware of their own communication styles and their impact. 2. **Principles of Persuasive Writing** - Moving forward, the course delves into the key principles of persuasive writing. This segment is critical as it equips learners with actionable techniques to enhance their written communication. The emphasis on effective writing rules — such as clarity, compelling arguments, and engaging language — ensures that participants can create content that resonates with their audience. Whether it's a report, an email, or a proposal, this section aids learners in becoming more impactful communicators. 3. **Persuasive Writing in a Globalised World** - In the final part of the course, the discussion broadens to encompass the nuances of persuasive writing in a global context. This is where the course truly shines, as it tackles the complexities of persuasion across different cultures. Understanding that persuasion can vary significantly depending on cultural backgrounds is vital for anyone looking to succeed in international business or any multicultural work environment. Participants will learn how to navigate these differences, making their communication more effective and respectful across diverse audiences. #### Why You Should Enroll - **Practical Skills**: The course is not just theoretical. It provides practical skills that can be implemented immediately in your professional setting. The focus on writing and communication equips you to tackle real-world challenges effectively. - **Global Perspective**: In today's interconnected world, having a global mindset is essential. This course prepares you to communicate persuasively in a way that acknowledges and respects cultural differences, a crucial competency for any professional. - **Flexible Learning**: Being an online course on Coursera, it allows for flexibility in pacing and schedule, making it easy to fit into your life irrespective of your professional commitments. - **Expert Insights**: Benefit from the knowledge of experienced instructors who guide you through the intricacies of persuasive communication, backed by research and practical application. ### Conclusion "Engaging in Persuasive and Credible Communication" is a highly recommended course for anyone looking to enhance their communication skills in a professional context. By mastering the art of persuasion, learners can not only improve their current job performance but also set themselves up for future career advancement. Whether you’re a seasoned professional or just starting, this course is a valuable addition to your education toolkit. Enroll today to elevate your persuasive communication abilities and foster stronger connections in your professional endeavours!

Syllabus

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.

In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.

In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.