The Olympic Games and the Media

Go to Course: https://www.coursera.org/learn/olympic-games

Introduction

### Exploring the Course: The Olympic Games and the Media on Coursera In the world of sports, few events resonate as powerfully as the Olympic Games. As a global spectacle, it captures the hearts of millions, transcending borders and cultures. Yet, the magic of the Olympics is not just in the athleticism on display; it's also significantly shaped by the media narratives that surround it. If you're intrigued by this dynamic and wish to delve into the intricacies of media operations during the Olympics, then the Coursera course titled **"The Olympic Games and the Media"** is tailored for you. #### Course Overview This course offers an in-depth exploration of the communication and managerial strategies involved in orchestrating one of the most significant sporting events worldwide. Participants will gain insights into television production, programming, and the management of television rights connected to the Olympic Games. Additionally, the course encompasses the influence of social media on Olympic culture, providing a comprehensive understanding of the various facets of media interaction with this grand event. #### Syllabus Breakdown The course is thoughtfully segmented into five weeks, each focusing on different essential themes: 1. **Introduction to Media and the Culture of the Olympics** - The opening week sets the stage by examining the historical context of the Olympic Games and how they evolved alongside shifts in media. You’ll understand the cultural significance of the Games and their impact on society. 2. **The Olympic Games and the Media** - This week dives deeper into the relationship between the media and the Olympic events. Participants learn about the media landscape that surrounds the Olympics, exploring its crucial role in shaping public perception and excitement. 3. **The Media During the Games** - As you approach the midpoint of the course, the focus shifts to media operations during the Olympic event itself. This week covers television production, scheduling, and how media creates sports heroes, along with an investigation into the iconic Olympic ceremonies. 4. **Olympic New Media: Actors, Management, and Content** - The course then transitions into the realm of social media, addressing modern communication strategies. Concepts like cross-pollination and engagement are examined, highlighting how social media platforms are utilized within the Olympic framework to enhance interaction and audience reach. 5. **Sponsorship and TV Rights Management** - In the concluding week, you'll explore the economics behind the Olympic Games, focusing on marketing, sponsorship, and the management of television rights. This section provides critical insights into how the Olympic brand is cultivated and monetized. #### Course Experience Overall, participants can expect an engaging mix of video discussions, illustrative materials, and insights from professionals in the field. The course is designed to not just inform but also ignite a passion for understanding the interplay between sports and media. The bilingual approach (English and Spanish) further broadens accessibility, making it suitable for a diverse audience. #### Recommendation If you're a sports enthusiast, a media professional, or simply curious about the nuances of global events, **"The Olympic Games and the Media"** is a highly recommended course. It’s perfect for those who want to understand the multifaceted relationship between sports, media, and culture. Whether you aim to build a career in sports journalism, media production, or marketing, this course equips you with the essential tools and knowledge that can enhance your understanding of one of the most iconic events in the world. ### Final Thoughts In an era when the media plays a pivotal role in shaping public perception and experience, understanding how this works within the context of the Olympics is invaluable. Enroll in **"The Olympic Games and the Media"** on Coursera and embark on an enlightening journey through the world of sports media—it's an opportunity not to be missed!

Syllabus

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. // Estamos muy contentos con los materiales complementarios, vídeos y presentaciones que hemos diseñado especialmente para vosotros. Antes de empezar con los vídeos, nos gustaría que leyeras atentamente las informaciones básicas sobre el curso y la plataforma.

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual.

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. // ¡Bienvenidos a esta nueva semana! Esta semana vamos a explorar en mayor profundidad la relación de los medios de comunicación y los Juegos Olímpicos. Aprenderéis sobre el entorno de los medios de comunicación, su importancia en las sociedades actuales, el lenguaje de la televisión y las relaciones históricas de los Juegos Olímpicos y los medios de comunicación.

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you. During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! // Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. // Comenzamos la última semana del curso: un último esfuerzo para seguir aprendiendo sobre los Juegos Olímpicos y su relación con los medios de comunicación. Esta semana nos centraremos en el marketing olímpico, el patrocinio y en cómo se gestionan los derechos de televisión. Aprenderemos sobre cómo se gestiona la marca olímpica.