Introducción al mercado

Go to Course: https://www.coursera.org/learn/mercado-investigacion

Introduction

### Course Review: "Introducción al mercado" on Coursera **Course Name:** Introducción al mercado **Platform:** Coursera **Overview:** The course delves into market studies, enabling learners to identify and define market opportunities and challenges. It thoroughly covers the development and assessment of promotional and sales strategies for products or services, while also enhancing the relationships between businesses and their stakeholders, including customers, consumers, and suppliers. #### Why Take This Course? In today’s fast-paced business environment, understanding market dynamics is crucial for success. "Introducción al mercado" stands out as an exceptional course for individuals looking to gain insights into marketing strategies and market analysis. Whether you're an entrepreneur, a marketing professional, or someone looking to understand business fundamentals, this course offers valuable content that can be directly applied in various business contexts. #### Course Structure and Syllabus The course is structured into five comprehensive modules, allowing learners to build a solid foundation in marketing principles: 1. **Introducción a la Mercadotecnia Estratégica:** This introductory module sets the stage for understanding the essential components of marketing. It covers key concepts, aligns objectives with business results, and discusses market segmentation strategies, paving the way for informed decision-making in marketing. 2. **Análisis Empresarial:** Here, participants are equipped with tools and information that enhance their marketing strategy formulation. It's about laying a coherent direction for the organization and aligning plans with business objectives, ensuring a focused approach to marketing efforts. 3. **Marketing Mix:** This module dissects the classic but vital components of the Marketing Mix, the "4 Ps" (Product, Price, Place, Promotion), and introduces "3 additional Ps" (People, Process, and Physical evidence). Understanding these elements helps in crafting a holistic strategy for launching or scaling a product effectively. 4. **Presupuesto:** Budgeting is critical for any marketing plan, and this module emphasizes how to allocate financial resources judiciously. Participants learn how to prioritize expenses and track their spending to ensure that financial investments align with their marketing objectives. 5. **Business Start-Up:** In the final module, learners will prepare a Comprehensive Executive Summary as a practical outcome of the course. This involves identifying target markets, analyzing consumer behavior, and developing a marketing blueprint that includes product design, pricing strategy, distribution channels, and promotional tactics. #### Course Delivery and Experience The course utilizes a blend of video lectures, reading materials, and practical exercises, making it highly engaging. Coursera’s platform enhances the learning experience with interactive discussion forums, allowing students to collaborate and exchange insights, thus enriching the educational journey. #### Who Should Enroll? This course is ideal for: - Aspiring entrepreneurs looking to launch their business ventures. - Marketing professionals seeking to refresh their knowledge and skills. - Students pursuing a career in business, marketing, or entrepreneurship. - Individuals interested in understanding the theories and practices of market analysis. #### Recommendation Given its well-structured content and practical applications, "Introducción al mercado" comes highly recommended for anyone interested in mastering market research and marketing strategies. The knowledge gained from this course could be a game-changer for your business endeavors, enhancing your ability to navigate the complexities of today’s markets effectively. ### Final Thoughts Investing your time in "Introducción al mercado" will empower you with the tools and knowledge necessary to thrive in the competitive landscape of business. Whether you’re looking to improve your current marketing strategies or start a new venture, this course will provide the insights and skills needed to make informed decisions and drive your success forward. Enroll today and take the first step toward mastering the market!

Syllabus

Introducción a la Mercadotecnia Estratégica

En este módulo visualizarás los componentes que dan sentido a la mercadotecnia, los aspectos claves, la alineación de los objetivos y consecución de resultados en la empresa.Además revisarás los criterios para realizar la segmentación de mercado.Por último analizarás las acciones para definir el plan de mercadotecnia.

En este módulo contarás con información que te ayudará a mejorar las estrategias de mercadotecnia. Para planear efectivamente dando un rumbo coherente a la organización y tener una visión clara de hacia dónde quieres ir, desarrollando planes acordes con los objetivos de la empresa.

En este módulo, conocerás los aspectos del Marketing Mix que te ayudarán a establecer una estrategia idónea del lanzamiento de tu producto complementándose para alinear con los objetivos comerciales de la empresa, estas variables son las 4`ps; producto, Precio, Plaza y Promoción. Además de tomar en cuanto las 3`s p adicionales, personas, proceso y pruebas.

En este módulo, definirás en conjunto ¿Cuánto? Y ¿Cómo? Gastar y priorizar los rubros donde se destinarán los principales montos. Y el seguimiento puntual de cada uno en referencia a lo que hayas establecido dentro del lanzamiento de tu producto, para garantizar el éxito de los objetivos planteados.

En este módulo, prepararás un documento o Resumen Ejecutivo como resultado de tu investigación y definición de producto y mercado Meta. Aprenderás a identificar el segmento o mercado objetivo al que va dirigido tu producto o servicio, estableciendo el método de análisis del mercado, las herramientas para conocer las preferencias, conductas y necesidades de los consumidores. Establecerás mediante el Marketing Mix el producto, (diseño, empaque, etc), el precio, la región en donde se distribuirán y venderá el producto o servicio y como lo darás a conocer. Adicionalmente de establecer el presupuesto necesario para su lanzamiento contando con un Plan de Mercadotencia.