Melakukan Riset UX dan Uji coba Konsep Awal

Go to Course: https://www.coursera.org/learn/melakukan-riset-ux-dan-uji-coba-konsep-awal

Introduction

### Course Review: **Melakukan Riset UX dan Uji coba Konsep Awal** **Overview** The "Melakukan Riset UX dan Uji coba Konsep Awal" course, part of a comprehensive certification program, is an outstanding opportunity for those venturing into the world of User Experience (UX) design. Offered by knowledgeable UX designers and researchers from Google, this course equips beginners with essential skills to conduct meaningful UX research and test initial concepts effectively. Through a structured approach, you will learn how to plan usability studies, gather user feedback, and iterate on your designs based on real-world insights. **Course Syllabus Breakdown** 1. **Planning UX Research Studies** In this first module, you'll dive deep into the intricacies of planning a UX research study. You'll explore the seven critical elements that should be included in your research plan: project background, research goals, research questions, key performance indicators, methodology, participants, and the script for engaging with participants. Each component is discussed thoroughly to ensure you have a solid foundation for your research. A unique feature of this section is the focus on respecting user privacy and data ethics, a vital aspect in today’s digital space. 2. **Conducting Usability Studies** Once you're equipped with your plan, the next step is executing it through usability studies. This module teaches you how to gather invaluable feedback from research participants regarding your designs. The emphasis here is on understanding how effectively users can achieve their goals with the design. You’ll learn techniques to minimize bias and promote inclusivity, which are essential for fostering diverse user input. Observational skills will also be developed as you capture notes while watching participants interact with your designs. 3. **Analyzing and Synthesizing Research Results** After conducting usability studies, the next crucial phase is to analyze the findings. This module guides you through synthesizing user feedback, organizing data, and identifying actionable insights. You will learn to utilize affinity diagrams to visually categorize data, uncover themes, and draw meaningful conclusions from your research efforts. This step is particularly empowering as it transforms raw data into strategic insights that can inform your design decisions. 4. **Sharing Research Insights for Improved Design** The final module emphasizes the importance of communicating your research findings effectively. Here, you will learn how to present insights to diverse audiences, enhancing your presentation skills to engage and persuade stakeholders. Additionally, you will iterate on your original designs, creating refinements that lead to more user-centered outcomes. This focus on iteration highlights the course’s commitment to continuous improvement in UX design. **Recommendation** I highly recommend the "Melakukan Riset UX dan Uji coba Konsep Awal" course to anyone interested in starting a career in UX design. The course is well-structured, and the guidance from experienced professionals at Google lends credibility and depth. Whether you’re a student in design, a professional looking to pivot into UX, or simply someone keen to understand user-centered design processes, this course offers a practical and thorough exploration of essential UX research methods. Completing this course will not only enhance your understanding of UX design principles but also empower you with skills that are directly applicable in real-world projects. So, if you're ready to embark on an enriching journey into the realm of UX, this course is the perfect starting point!

Syllabus

Merencanakan studi penelitian UX

Mempelajari cara merencanakan studi penelitian UX! Ada tujuh elemen yang harus disertakan dalam rencana Anda: latar belakang proyek, tujuan penelitian, pertanyaan penelitian, indikator kinerja utama, metodologi, peserta, dan naskah atau pertanyaan yang akan Anda ajukan kepada peserta. Anda akan mengeksplorasi setiap elemen ini secara mendetail, dan Anda akan membuat rencana penelitian sendiri untuk menguji desain yang Anda kembangkan dari materi program sertifikat sebelumnya. Anda juga akan belajar bagaimana menghormati privasi dan data pengguna saat melakukan penelitian UX.

Mendapatkan masukan dari para peserta penelitian mengenai desain Anda adalah hal yang sangat penting. Di bagian materi ini, Anda akan melakukan studi kegunaan atau usability study, yaitu metode penelitian untuk menilai seberapa mudah peserta mencapai tujuan yang diinginkan dalam sebuah desain. Anda juga akan mempelajari cara mengurangi bias dan bersikap inklusif saat melakukan studi kegunaan. Selanjutnya, dalam studi kegunaan ini, Anda akan membuat catatan sambil mengamati peserta.

Setelah melakukan studi usability (kegunaan), Anda akan mendapat banyak masukan dari para peserta. Di bagian materi ini, Anda akan menganalisis dan melakukan sintesis semua masukan terhadap penelitian Anda. Anda akan mengumpulkan data dan pengamatan di satu tempat, mengorganisasi data menggunakan diagram afinitas, menemukan tema, dan mendapatkan wawasan untuk ditindaklanjuti.

Sekarang waktunya untuk menampilkan hasil kerja keras Anda! Anda siap untuk membagikan dan mempromosikan wawasan dari penelitian Anda. Di bagian materi ini, Anda akan mempelajari teknik menyajikan wawasan ke berbagai audiens, dan Anda akan meningkatkan keterampilan presentasi untuk menarik perhatian audiens Anda. Selain itu, Anda akan melakukan iterasi/pengulangan pada desain, yang berarti membuat revisi untuk membuat desain baru yang lebih baik, berdasarkan wawasan dari penelitian Anda.