Marketing Channel Incentives

Emory University via Coursera

Go to Course: https://www.coursera.org/learn/marketingchannelincentives

Syllabus

PRICING

Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.

THE STRATEGIC SKEPTIC

This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.

DIRECT SELLING

This module overviews and defines direct sales channels and their management challenges via specific examples.

Overview

This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm pr

Skills

Leadership And Management

Reviews

Direct selling module needs more focus, material & module is irrelevant & outdated