Marketing e vendas B2B: Fechando novos negócios

Go to Course: https://www.coursera.org/learn/marketing-vendas-b2b

Introduction

**Course Review and Recommendation: Marketing e Vendas B2B: Fechando Novos Negócios** In today's competitive business landscape, understanding the nuances of B2B marketing and sales is paramount for anyone looking to thrive. Coursera's course titled **"Marketing e Vendas B2B: Fechando Novos Negócios"** offers a comprehensive introduction to effective sales techniques and marketing strategies specifically tailored for B2B contexts. This course brings together insights from leading professionals in Brazilian startups, making it a rich resource for learners. ### Course Overview The course is designed to boost your sales performance in B2B environments through a blend of theoretical knowledge and practical applications. With contributions from seasoned experts from startups like Lean Survey, looqbox, and Colaboradores, students are equipped with proven strategies that stem from real-world experience. ### Course Content The curriculum spans over four weeks, each focusing on critical aspects of B2B marketing and sales: 1. **Introduction + Clients**: - **Duration:** Week 1 - **Topics Covered:** Basic marketing principles, the marketing-sales relationship, differences between B2B and B2C marketing, inbound vs. outbound marketing, and online vs. offline strategies. - **Expert Insights:** Stella Wilderom (BunnyCo), Fernando Salaroli (Lean Survey), and others provide firsthand knowledge that enriches the learning experience. 2. **Leads and Flow**: - **Duration:** Week 2 - **Topics Covered:** Generating and qualifying leads, effective use of channels for B2B, and maintaining customer relationships. - **Key Contributors:** Renata Malagoli Rocha and Rodrigo Murta provide practical approaches to lead management and conversion strategies. 3. **Sales**: - **Duration:** Week 3 - **Topics Covered:** Modern sales methodologies, client insights gathering, crafting compelling sales presentations, and understanding inside and field sales mechanics. - **Learn From:** Experts like Guilherme Ruggiero and Stella Wilderom share best practices to help you navigate today’s sales landscape effectively. 4. **Post-Sales + Additions**: - **Duration:** Week 4 - **Topics Covered:** The concept of customer success, support systems, portfolio relevance, and sales tools. - **Contributors:** Insights from Rodrigo Murta and Rogério Nogueira aid in understanding post-sales dynamics critical for retaining customers. ### Why You Should Enroll 1. **Industry-Relevant Knowledge**: The course is taught by industry practitioners, not just academics. This means you’re learning tactics and strategies that are currently being used in the fastest-growing startups of Brazil. 2. **Practical Application**: Each week's topics are designed not only to teach you how to market and sell but also how to apply these concepts effectively in your own business endeavors. 3. **Networking Potential**: Engaging with industry leaders and fellow learners can provide valuable networking opportunities that could benefit your career. 4. **Flexible Learning**: Being an online course, it allows you to learn at your pace, fitting education into your busy schedule seamlessly. 5. **Comprehensive Coverage**: From understanding your market to post-sale engagement, the course covers a well-rounded array of topics that are critical for holistic marketing and sales excellence. ### Conclusion If you’re looking to enhance your B2B marketing and sales skills, **"Marketing e Vendas B2B: Fechando Novos Negócios"** on Coursera is a fantastic choice. It combines the vital theoretical frameworks with actionable strategies and insights from seasoned professionals, making it a pragmatic resource that can help you close new business deals effectively. Whether you're a novice or someone looking to refine your existing skills, this course promises to deliver knowledge that is both applicable and transformative. Don't miss out on the opportunity to elevate your career; enroll today!

Syllabus

Introdução + Clientes

Bem-vindos! Nesta primeira semana do Curso de Marketing e Vendas B2B, você aprenderá sobre os seguintes assuntos: (i) o que é marketing, (ii) os 4P's do marketing, (iii) a relação do marketing e das vendas, (iv) a diferença do marketing para negócios B2B e B2C, (v) o que é inbound e outbound e (vi) marketing online e offline. Para isso, ao longo deste módulo, contaremos com a presença da Stella Wilderom, diretora de operações e sócia fundadora da BunnyCo, do Fernando Salaroli, fundador da Lean Survey, do Matheus Fernandes, coordenador do time de operações e vendas na Social Miner, e do Edson Renel, sócio fundador da Oxiot.

Nesta segunda semana do Curso de Marketing e Vendas B2B, você aprenderá sobre os seguintes assuntos: (i) o que são e como aumentar o número de leads no seu negócio, (ii) o que são canais e quais são os melhores para negócios B2B, (iii) como funciona a busca orgânica e como usá-la, (iv) como qualificar leads e como mantê-los e (v) como qualificar leads e estruturar uma estratégia. Ao longo dessa jornada, no módulo 2, contaremos com a presença do Matheus Fernandes, coordenador do time de operações e vendas na Social Miner, da Renata Malagoli Rocha, especialista em vendas, e do Rodrigo Murta, co-fundador e CEO da Looqbox.

Nesta terceira semana do Curso de Marketing e Vendas B2B, você aprenderá sobre os seguintes assuntos: (i) como funcionam as vendas modernas, (ii) como lidar com a previsibilidade, (iii) como obter informações dos clientes, (iv) como fazer uma apresentação de vendas e (v) o que são e como fazer inside sales e field sales. Para isso, ao longo do módulo 3, contaremos com as presenças de Fernando Salaroli, fundador da startup Lean Survey, de Guilherme Ruggiero, especialista em vendas, da Stella Wilderom, diretora de operações e sócia fundadora da BunnyCo, e do Rodrigo Murta, co-fundador e CEO da startup Looqbox.

Nesta última semana do Curso de Marketing e Vendas B2B, você aprenderá sobre os seguintes assuntos: (i) o que é customer success e como fazer, (ii) como funciona a área de suporte, (iii) como ter um portfólio pode ajudar nas vendas, (iv) ferramentas para a área de vendas e (v) ecossistema. Para auxiliar ao longo desse processo, contaremos com as presenças de Rodrigo Murta, cofundador e CEO da Looqbox, de Rogério Nogueira, fundador, CEO e customer success da Colaboradores, e do Guilherme Ruggiero, especialista em vendas.