Business English: Marketing and Sales

Go to Course: https://www.coursera.org/learn/marketing-sales-english

Introduction

**Course Review: Business English: Marketing and Sales on Coursera** In today’s fast-paced global market, effective communication is crucial for success in marketing and sales. Coursera’s course, **Business English: Marketing and Sales**, addresses this need by helping professionals enhance their English communication skills specifically tailored for the marketing and sales domain. This well-structured course not only focuses on language proficiency but also immerses students in real-world scenarios that seasoned marketers face. ### Course Overview The **Business English: Marketing and Sales** course is designed for individuals working in marketing, sales, or advertising who seek to improve their persuasive communication skills in English. Through engaging lessons, the course provides opportunities to learn from relatable characters navigating the challenges of effective communication within their roles. ### Detailed Syllabus Review The course is segmented into six comprehensive weeks, each focusing on a critical aspect of marketing and sales communication: 1. **Product**: This week kicks off with the fundamentals of marketing a product, emphasizing effective brainstorming techniques. Students learn to navigate group dynamics, articulate opinions respectfully, and deploy phrases that ensure a successful product rollout. The inclusion of practical scenarios, such as Jake's interaction with Bridget in "The Challenge", sets a relatable context for learners. 2. **Product Perception**: Here, students gain insight into conducting surveys and interpreting results. The course covers the importance of clear visuals (graphs and charts) in presentations, ensuring that students develop confidence in presenting data effectively. This week adds a layer of practical application as participants witness how a marketing team gathers consumer opinions. 3. **Promotion**: In the third week, learners delve into graphic design principles and concise language, understanding how these elements contribute to effective marketing. By observing focus groups, students grasp the nuances of good design, learning to craft messages that resonate with target audiences. 4. **Persuasive Techniques**: This segment introduces Dr. Robert Cialdini’s six principles of persuasion, offering invaluable techniques for ethically influencing customers. Insights from Jake’s discussion with Sandy illuminate how to foster genuine connections with potential buyers, ensuring that students can instill trust in their persuasive efforts. 5. **Pitch**: Ever wondered what makes a pitch compelling? Week five covers the elements of successful sales pitches, from formal presentations to impromptu speeches. Students receive practical tips to enhance their delivery, making their presentations dynamic and impactful. Jake’s journey to refine his presentation skills exemplifies the challenges many face in real-world scenarios. 6. **Review**: The final week is a chance for reflection and consolidation of knowledge. Participants revisit key concepts and language learned throughout the course, ensuring a thorough understanding. Engaging with review videos and quizzes solidifies the learning experience, making the culmination of the course both rewarding and insightful. ### Recommendation I wholeheartedly recommend the **Business English: Marketing and Sales** course on Coursera to anyone in the marketing or sales field looking to elevate their communication skills in English. The course offers a balanced mix of theoretical knowledge and practical application, helping learners navigate real-world challenges effectively. With its engaging content, authentic scenarios, and focus on persuasive techniques, this course arms participants with the tools necessary for effective marketing communication. In conclusion, whether you’re a seasoned professional or just starting in the field, this course is a valuable investment in your career. It not only enhances your English proficiency but also equips you with essential marketing insights, enabling you to make a lasting impact in your organization. Sign up today and embark on a journey that transforms the way you communicate in the business world!

Syllabus

Product

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement.

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class.