Foundations of Marketing Practice for Non-Majors

University of North Texas via Coursera

Go to Course: https://www.coursera.org/learn/marketing-foundations

Syllabus

Module 1

In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.

Module 2

In this module, we will begin to learn about strategic-level marketing planning.

Module 3

In this module, we will begin to learn more about the marketing environment and marketing research.

Module 4

In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.

Overview

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities. By the end of this course, you will be able to: - Describe the scope of marketing and its role within in the

Skills

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