Mercadotecnia en un mundo digital

Go to Course: https://www.coursera.org/learn/marketing-digital-es

Introduction

### Course Review: "Mercadotecnia en un mundo digital" on Coursera **Overview:** In our increasingly digital world, marketing isn’t just evolving; it’s undergoing a profound transformation. The Coursera course "Mercadotecnia en un mundo digital" — or "Marketing in a Digital World" — explores how digital tools such as the Internet, smartphones, and 3D printing are revolutionizing marketing practices and changing the roles of businesses and consumers alike. With over 250,000 students enrolled and accolades that position it among the Top 50 MOOCs of all time by Class Central, this course stands out as a popular choice for anyone looking to understand modern marketing dynamics. **Course Syllabus Breakdown:** 1. **Resumen del curso y cómo las herramientas digitales están cambiando el producto:** The introductory module welcomes you to the course and familiarizes you with your instructor and peers. Here, you’ll learn about how digital tools empower customers to play a more active role in the development and collaboration of products. This foundational knowledge is crucial for grasping the evolving nature of product development in the current market landscape. 2. **Cómo las herramientas digitales cambian la promoción:** In the second module, the course shifts focus to promotion. This section illustrates how emerging digital tools enable customers to take an interactive stance in promotional activities. Understanding this shift is vital for marketing professionals as it reflects a significant change in consumer engagement and expectations. 3. **Cómo las herramientas digitales están cambiando la colocación de productos:** The third module delves into product placement and distribution. Here, you will discover how digital innovations are reshaping retail strategies and product distribution channels. This module is particularly beneficial for marketers who must navigate the complexities of modern retail environments, leveraging technology to optimize product availability and visibility. 4. **Cómo las herramientas digitales están cambiando los precios:** The final module focuses on pricing strategies, teaching students how digital tools allow consumers to be active participants in the pricing process. This is a critical area for marketers, as understanding customer insights on pricing can lead to more effective pricing models and strategies. **Recommendation:** "Mercadotecnia en un mundo digital" is not merely a course; it’s a comprehensive toolkit for anyone interested in the future of marketing. The course is structured to provide a holistic understanding of how technology is reshaping every aspect of marketing, from product development to promotional strategies, placement, and pricing. Whether you are a marketing professional looking to update your skills, a business owner aiming to leverage digital marketing for growth, or a student seeking to enter the field, this course is undoubtedly worthwhile. Its accessibility through Coursera makes it convenient for learners of all backgrounds to engage with cutting-edge marketing concepts and strategies. In conclusion, if you’re looking to thrive in the field of marketing in today's digital age, I highly recommend enrolling in "Mercadotecnia en un mundo digital." With its engaging content and practical insights, this course is sure to equip you with the knowledge you need to succeed in the evolving marketing landscape.

Syllabus

RESUMEN DEL CURSO Y CÓMO LAS HERRAMIENTAS DIGITALES ESTÁN CAMBIANDO EL PRODUCTO

En este primer módulo, te familiarizarás con el curso, tu instructor, tus compañeros de clase y nuestro entorno de aprendizaje. En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en el desarrollo y en la colaboración de los productos.

En este módulo, aprenderás cómo las herramientas digitales nuevas les están permitiendo a los clientes tener una función más activa en las actividades de promoción.

En este módulo, aprenderás cómo las herramientas digitales nuevas están cambiando la distribución de productos y revolucionando el escenario minorista.

En este módulo, aprenderás cómo las herramientas digitales nuevas están permitiendo a los clientes tener un rol más activo en la fijación de los precios que pagan por los productos que compran.