Marketing Analytics with Meta

Meta via Coursera

Go to Course: https://www.coursera.org/learn/marketing-analytics-with-facebook

Introduction

How to optimize your marketing campaign by evaluating campaign results

How to measure advertising effectiveness with Meta’s testing tools

How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Syllabus

Fundamentals of Meta Ads Manager

In the first week you will be given an overview of Meta Ads Manager. You will learn how to create an ad campaign with Meta Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.

Analyzing Campaign Results

This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.

Running Experiments with Meta

In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

Optimizing Your Marketing Mix

This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.

Marketing Analytics in Action

In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.

Overview

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: • Create an ad in Meta Ads Manager • Evaluate campaign results • Conduct an A/B Test to compare ad campaigns and see which performs best • Conduct a Brand Lift test to measure how your ads impact brand a

Skills

Advertising Marketing Brand Management Data Analysis Experiment

Reviews

​Everything was topnotch- explicit explanation, engaging quizes and great presentation!

Excellent course content and well formulated in stages easy to assimilate. Very nice.

it's a very effective course. Thanks Coursera for giving me opportunities

thank you for every thing, i have learned a lot and had so much fun thanks to you

Needed more granularity in content and hands on practice on facebook ads platform regarding experiment methods