Introdução ao Marketing Analítico

Go to Course: https://www.coursera.org/learn/marketing-analitico

Introduction

### Course Review: Introdução ao Marketing Analítico on Coursera #### Overview In today’s data-driven world, the ability to analyze marketing metrics and make informed decisions is crucial for professionals in the field of marketing. Coursera’s course, **Introdução ao Marketing Analítico**, is perfectly designed for marketers, students, and anyone keen on understanding the foundational principles of marketing analytics and its practical applications. #### Course Objectives The primary goal of the course is to introduce participants to the concept of Marketing Analytics, simplifying complex techniques to ensure that students can evaluate and recommend marketing strategies based on data analysis. This focus prepares participants to leverage data effectively in their marketing endeavors, making this course a significant stepping stone for anyone looking to enhance their skills in this domain. #### Learning Outcomes By the end of the course, students will be equipped with practical skills and knowledge that include: 1. Understanding the fundamentals of Marketing Analytics. 2. Constructing effective surveys for consumer behavior data collection. 3. Formulating and testing quantitative hypotheses. 4. Applying segmentation techniques based on consumer behavior data. 5. Analyzing brand positioning in relation to competitors. #### Syllabus Breakdown The course consists of several modules, each designed to build upon the previous one: 1. **Welcome**: - This introductory section outlines course objectives, available resources, and assessment dynamics, preparing students for a fruitful learning experience. 2. **What I Measure, I Manage**: - This module establishes a foundational understanding of Marketing Analytics, allowing students to differentiate between various techniques. 3. **The Art of Asking, Measuring, and Understanding the Market**: - Here, students learn to design questionnaires that effectively gather consumer behavioral data. 4. **Inferring Properties and Characteristics of a Population**: - This module delves into formulating testable hypotheses and analyzing linear tests and models. 5. **Behavior-Based Segmentation**: - Participants will apply segmentation techniques based on data analysis to recommend the formation of homogeneous groupings. 6. **Analyzing Your Positioning (Brand and Competition)**: - This final module enables students to develop tools to evaluate brand positioning, analyzing metrics critically against competitors. 7. **Closing**: - In the concluding section, learners undergo a final assessment to evaluate their attainment of the course objectives. #### Recommendation **Introdução ao Marketing Analítico** is an excellent choice for those looking to deepen their understanding of marketing analytics. Whether you are a marketing professional looking to refine your skills, a student eager to enter the field, or someone interested in understanding market dynamics better, this course offers valuable insights and practical knowledge. The course's structure fosters an engaging learning experience that balances theoretical knowledge with practical skills. Furthermore, the emphasis on real-world application ensures that students are not just passive learners but are equipped to make data-informed decisions in their marketing efforts. Overall, I highly recommend **Introdução ao Marketing Analítico** on Coursera for anyone who wishes to gain a competitive edge in the rapidly evolving landscape of marketing analytics!

Syllabus

Boas-Vindas

Neste primeiro momento, apresentamos quais são os objetivos do curso, os recursos disponíveis e as dinâmicas propostas para estudo e avaliação do seu aprendizado. Após esse primeiro contato, espera-se que você esteja preparado para iniciar o curso!

Ao final desse módulo, espera-se que você esteja apto a entender o que é Marketing Analítico, como é aplicado e diferenciar suas principais técnicas.

Ao final desse módulo, espera-se que você esteja apto a construir questionários para coletar dados sobre comportamento dos consumidores.

Ao final desse módulo, espera-se que você esteja apto a formular hipóteses testáveis quantitativamente e analisar testes e modelos lineares.

Ao final desse módulo, espera-se que você esteja apto a aplicar a técnica de segmentação com base em dados, analisar resultados e recomendar a formação de grupos homogêneos.

Ao final desse módulo, espera-se que você esteja apto a desenvolver e analisar um instrumento para avaliação de posicionamento de marca.

Agora, solicitamos que realize a Avaliação Final do Curso e verifique se alcançou os objetivos almejados.