Llevar a cabo investigaciones en UX

Go to Course: https://www.coursera.org/learn/llevar-a-cabo-investigaciones-en-ux

Introduction

### Course Review: Llevar a cabo investigaciones en UX If you're venturing into the field of UX design, then **“Llevar a cabo investigaciones en UX”** on Coursera is an invaluable course that can significantly enhance your skill set. This course serves as the fourth installment in a comprehensive certification program, equipping you with essential tools for conducting user experience research and testing preliminary concepts. #### Overview The course’s primary focus is to empower learners to effectively plan and conduct usability studies, crucial for gathering feedback on design concepts. By the end of the course, you will not only have conducted usability tests but also refined your low-fidelity designs based on the insights gained from your research. #### Syllabus Breakdown **1. Planning UX Research Studies** The journey begins with mastering the art of planning a UX study. In this module, you will explore the seven critical elements that should feature in your research plan: project background, research objectives, research questions, key performance indicators (KPIs), methodology, participant selection, and an interview script. Learning how to respect user privacy and data handling during this phase is essential, ensuring you uphold ethical standards in your research. **2. Usability Testing** The subsequent module dives into executing usability studies with real participants. This segment is particularly engaging, as it not only teaches you how to gather and analyze user feedback but also emphasizes reducing bias and inclusivity in your research. You will gain hands-on experience by observing participants as they complete tasks, taking detailed notes that will inform your analysis later on. **3. Analyzing and Synthesizing Research Findings** Once the usability study wraps up, it’s time to sift through the wealth of data you've collected. This section of the course emphasizes analysis and synthesis of your findings, teaching you to organize your data using affinity diagrams and identify common themes. This analytical approach is vital in drawing actionable conclusions, paving the way for improved designs. **4. Presenting Research Findings** The culmination of your efforts in this course is the presentation of your research findings. You will learn effective communication techniques, tailoring your presentations to different audiences to ensure that your insights resonate. Additionally, this module provides valuable guidance on iterating on your designs based on the feedback and knowledge gained, emphasizing the importance of continuous improvement. #### Why You Should Take This Course 1. **Practical Skills**: The hands-on approach to research and usability testing prepares you for real-world challenges in UX design. 2. **Comprehensive Curriculum**: Covering essential topics from planning to presentation, the course ensures you gain a well-rounded understanding of UX research. 3. **Ethical Considerations**: Learning to respect user privacy is vital in today’s data-driven landscape, and this course addresses these concerns head-on. 4. **Career Enhancement**: As UX design becomes increasingly vital across industries, mastering these research skills can significantly bolster your employability in entry-level positions. 5. **Supportive Learning Environment**: Coursera's platform facilitates community engagement, allowing you to connect with fellow learners and share insights, which enriches the learning experience. #### Conclusion In conclusion, **“Llevar a cabo investigaciones en UX”** is a commendable course for anyone aspiring to break into the UX design field. With its focus on practical application, ethical standards, and effective communication of findings, it lays a solid foundation for your future career. If you’re serious about developing a well-rounded skill set in UX research, I highly recommend enrolling in this course. You won't just learn to design better— you'll understand how to listen to users and craft experiences that truly meet their needs.

Syllabus

Planificación de estudios de investigación en UX

¡Aprende a planificar un estudio de investigación en UX! Hay siete elementos que tu plan debe incluir: los antecedentes del proyecto, los objetivos de la investigación, las preguntas de investigación, los indicadores clave de rendimiento, la metodología, los participantes y el guion o las preguntas que les harás a los participantes. Explorarás cada uno de estos elementos en detalle y crearás tu propio plan de investigación para probar los diseños que desarrollaste en el curso anterior del programa de certificación. También aprenderás a respetar la privacidad y los datos de los usuarios cuando realices una investigación en UX.

Llevar a cabo investigaciones con los participantes para recopilar retroalimentación sobre tus diseños es clave. En esta parte del curso, llevarás a cabo un estudio de usabilidad, que es un método de investigación que evalúa qué tan fácil es para los participantes completar las tareas principales de un diseño. También aprenderás a reducir el sesgo y ser inclusivo cuando realizas este tipo de estudios. Además, tomarás notas mientras observas a los participantes.

Después de realizar el estudio de usabilidad, tendrás muchísima retroalimentación de los participantes. En esta parte del curso, analizarás y sintetizarás toda esta retroalimentación obtenida en la investigación. Recopilarás datos y observaciones en un lugar, organizarás los datos con diagramas de afinidad, buscarás temas en común y llegarás a conclusiones prácticas.

¡Es momento de demostrar tu arduo trabajo! Ya puedes compartir y dar a conocer las conclusiones que sacaste de la investigación. En esta parte del curso, aprenderás técnicas para presentar tus conclusiones a diversos tipos de públicos y mejorarás tus habilidades de presentación para captar la atención del público. Además, repetirás tus diseños, lo que significa hacer revisiones para crear diseños nuevos y mejorados, en función de los conocimientos de tu investigación.