Go to Course: https://www.coursera.org/learn/leadership-marketing
Leading Strategy with a Customer Perspective with Gregory Carpenter
In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay KhoslaIn this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.
Leadership’s Role in Analytics with Florian ZettelmeyerWhy the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
A Working Knowledge of Data Science with Florian ZettelmeyerGet started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.
The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop
Excellent course, taught by real experts with content that you can apply to your work immediately.
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
Loved the demonstration that marketing and leadership are so interconnected.
Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.
Great presentations and materials.Need other students to participate and to complete the peer review assignments.