Introduction to Tourism and Hospitality

Universidad de Palermo via Coursera

Go to Course: https://www.coursera.org/learn/introduction-to-tourism-and-hospitality

Introduction

You will recognize the importance of the link between the tourist and the natural, socioeconomic and cultural environment.

You will learn the technical language of the sector.

You will understand the properties of transportation, hospitality and gastronomic services companies as part of the tourism in digital environments.

Syllabus

Tourism and hotel concepts

In the first module we will approach the notions of tourism and hospitality. Types and classification. The tourist and his motivations: Why do we like to travel? The history of tourism and hospitality: origin and evolution.

Tourism as a socioeconomic phenomenon and service activity. Components of the tourism market

This week we will develop tourism supply and demand, tourism service and product, seasonality, travel flows, tourist behavior and profile. We will also look at the economic contribution of tourism to local development, and the implications of the hotel sector in the economy and the challenges it presents.

New modalities in tourism activity. Investment, connectivity and digital transformation in the sector

In this module we will address the new tourism habits and consumption, the emerging tourism destinations. We will also analyze the characteristics of the new forms of tourism and digital transformation as a differential value within the tourism sector.

Tourism and global warming: adaptation and mitigation. Heritage sites and sustainable tourism

In this last module we will look at climate as a travel preference factor. In turn, we will delve into the negative impacts of tourism and the environment, and the recommendations of the United Nations to the tourism sector. On the other hand, we will review the requirements necessary to practice sustainable tourism and the importance of tourism in the ecological footprint.