Introducción al marketing en redes sociales

Go to Course: https://www.coursera.org/learn/introduccion-al-marketing-en-redes-sociales

Introduction

### Course Review: **Introducción al marketing en redes sociales** If you are looking to deepen your understanding of social media marketing, the **Introducción al marketing en redes sociales** course on Coursera is a comprehensive starting point. This course is part of the Social Media Marketing Professional Certificate offered by Facebook and is designed to lay the groundwork for anyone eager to explore the dynamic and ever-evolving world of marketing on social media platforms. #### **Course Overview** This course cleverly combines theoretical knowledge with practical applications, making it highly suitable for beginners as well as those with some foundational experience in marketing. The curriculum covers essential topics, from the history of social media marketing to identifying your target audience and setting measurable goals. One of the course's core strengths lies in its structure, which is broken down into five weeks, each focusing on different aspects of social media marketing: 1. **Panorama de las redes sociales**: The course kicks off by introducing the landscape of social media and its role in marketing strategies. You will explore how different companies leverage these platforms and gain insight into the social media marketing certificate's broader goals. 2. **Presentación de las plataformas de redes sociales**: You will dive into the specifics of various social media platforms. The course distinguishes between how individuals and businesses utilize these channels, enriching your understanding of their functionalities and audiences. 3. **Objetivos y planificación**: A critical component of any marketing campaign lies in effective planning. This week emphasizes defining SMART goals and key performance indicators (KPIs) necessary for measuring success across all platforms. Completing a real-world project at this stage allows you to apply your learning immediately. 4. **Comprender a tu público**: Understanding your audience is vital. In this week, you’ll develop customer personas and customer journeys, building on your prior week’s knowledge about objectives and KPIs. This framework equips you to tailor marketing strategies that resonate deeply with your target market. 5. **Elegir tus canales de redes sociales**: Finally, the course culminates in selecting the right social media platforms for your audience and formulating a social media policy. You'll learn not just to choose channels based on demographics, but also how to manage and evaluate your social media presence effectively. #### **Course Highlights** - **Engaging Content**: The course utilizes a variety of multimedia tools like videos, quizzes, and real-world case studies to ensure that learners are engaged and can apply theories to tangible scenarios. - **Practical Projects**: Each week includes projects that allow learners to implement what they've learned, ensuring practical knowledge aligns with theoretical concepts. - **Flexible Learning**: As an online course on Coursera, it offers the flexibility to study at your own pace, making it an ideal choice for busy professionals. #### **Recommendation** This course is highly recommended for individuals looking to start a career in social media marketing, entrepreneurs interested in promoting their business, or anyone within an organization who wants to enhance their marketing strategy using social media. The clear structure, practical assignments, and the wealth of information provided make it an invaluable resource. The **Introducción al marketing en redes sociales** course is not just about learning; it’s about applying that knowledge in today’s competitive digital landscape. By the end of this course, you will feel empowered to create compelling marketing strategies that engage and convert your audience. Whether you are a novice or wish to polish your skills, this course is a worthy investment for anyone serious about mastering the art of social media marketing.

Syllabus

Panorama de las redes sociales

Esta semana, recibirás una introducción al programa Certificado de profesional del marketing en redes sociales de Facebook, obtendrás una introducción al marketing y al marketing en redes sociales, conocerás la forma en que las empresas usan las redes sociales y verás una presentación básica del panorama de las redes sociales.

En la semana dos, conocerás los pormenores de algunas de las principales plataformas de redes sociales, así como las diferencias entre la forma en que los individuos y las empresas realmente las usan o las pueden usar.

En la semana tres, explorarás las dos habilidades fundamentales de los profesionales del marketing: definir objetivos SMART y definir los indicadores clave de rendimiento. Estos son componentes clave para la creación de una campaña de marketing, independientemente de la plataforma que se utilice. Al finalizar la semana, completarás el primer proyecto y aplicarás tus conocimientos en un caso real.

Esta semana, te centrarás en el desarrollo de un personaje para el público objetivo y un recorrido del cliente. Esta es la base de toda campaña de marketing y se construye en función de lo aprendido la semana pasada sobre objetivos e indicadores clave de rendimiento. Finalizarás la semana con un proyecto en el que crearás tu propio personaje para el público objetivo y un recorrido del cliente.

Esta semana, cerraremos el curso centrándonos en una selección cuidadosa de la plataforma de redes sociales adecuada según el público objetivo, y mostraremos la forma de crear y administrar una política de redes sociales.