Introdução ao marketing de mídias sociais

Go to Course: https://www.coursera.org/learn/introducao-ao-marketing-de-midias-sociais

Introduction

### Course Review and Recommendation: "Introdução ao marketing de mídias sociais" In today’s digital age, social media marketing is not just an option; it’s a necessity for businesses looking to expand their reach and establish a strong online presence. For those eager to dive into this compelling field, **"Introdução ao marketing de mídias sociais"** on Coursera offers a comprehensive gateway into the fundamentals of social media marketing. This course, part of the Professional Certificate in Social Media Marketing offered by Facebook, is an excellent choice for both beginners and seasoned marketers looking to refresh their knowledge. #### Overview The course covers essential concepts surrounding social media marketing, including its history, various channels, and how to effectively use them. Participants will learn to choose the right social media channel tailored to their goals, define measurable objectives, and identify their target audience. By the end of the course, you’ll not only grasp the fundamentals of traditional, digital, and social media marketing, but you’ll also feel empowered to create effective campaigns based on data-driven strategies. #### Syllabus Breakdown 1. **O panorama geral das mídias sociais**: The first week serves as a foundational introduction to the course. You will explore the evolution of social media marketing and gain insight into how businesses utilize these platforms. This overview helps set the stage for a deeper exploration of applied strategies in subsequent weeks. 2. **Visão geral das plataformas de mídias sociais**: Week two focuses on understanding the specifics of major social media platforms. You’ll learn the nuances that differentiate personal use from business applications, allowing you to comprehend the various functionalities and marketing opportunities each platform provides. 3. **Metas e planejamento para o sucesso**: In the third week, you’ll acquire critical skills in goal-setting through SMART objectives and learn about Key Performance Indicators (KPIs). These components are essential for constructing a successful marketing campaign, regardless of the platform. The hands-on project at the end of this week allows you to apply what you've learned in a practical scenario. 4. **Conheça seu público-alvo**: Week four is dedicated to understanding your target audience. You will develop audience personas and map out the customer journey, solidifying the groundwork for tailored marketing campaigns. This week also includes a project where you'll create your own audience persona, applying the concepts from the previous lessons. 5. **Escolha seus canais de mídias sociais**: The course culminates in week five, where careful selection of the appropriate social media channel is emphasized based on your defined audience. This final segment ensures you grasp the importance of aligning marketing efforts with strategic platform usage. #### Why You Should Consider This Course 1. **Structured Learning**: The course offers a well-structured approach to social media marketing, progressively deepening your knowledge week by week. This systematic progression makes it easy to follow and absorb the material. 2. **Practical Application**: Through hands-on projects aligned with real-world scenarios, the course emphasizes experiential learning, ensuring you can confidently apply concepts learned to your marketing strategies. 3. **Professional Recognition**: Being part of the Facebook Professional Certificate, this course not only enhances your skills but also adds credibility to your professional portfolio, making you more marketable in the job market. 4. **Flexibility of Online Learning**: Offered on Coursera, the course provides the flexibility to learn at your own pace, which is ideal for professionals juggling multiple responsibilities. #### Conclusion "Introdução ao marketing de mídias sociais" is a valuable resource for anyone looking to master the essentials of social media marketing. Its well-designed curriculum, practical focus, and professional recognition make it an ideal course for aspiring marketers and business owners alike. Whether you're starting a new career path or augmenting your current skill set, I highly recommend enrolling in this course to unlock the full potential of social media marketing. Expand your knowledge, enhance your business strategies, and pave the way for successful marketing campaigns with this insightful course.

Syllabus

O panorama geral das mídias sociais

Esta semana, você terá uma introdução ao programa do Certificado Profissional de Marketing de Mídias Sociais do Facebook, seguida de uma introdução ao marketing e ao marketing de mídias sociais. Você também descobrirá como as empresas usam as redes sociais e terá uma visão geral básica do panorama das mídias sociais.

Na segunda semana, você aprenderá as particularidades de algumas das principais plataformas de mídias sociais, bem como as diferenças entre como as pessoas e as empresas podem usá-las e como as usam na prática.

Na terceira semana, você desenvolverá duas habilidades fundamentais para um profissional de marketing: definir metas SMART e os indicadores-chave de desempenho (KPIs). Esses são os componentes principais na construção de uma campanha de marketing, não importa em qual plataforma. No final da semana, você concluirá seu primeiro projeto e aplicará o que aprendeu em um cenário real.

Esta semana, você se concentrará no desenvolvimento de uma persona do público-alvo e da jornada do cliente. Essa base para qualquer campanha de marketing aplica o que você aprendeu na semana passada sobre metas e os indicadores-chave de desempenho. Ao final da semana, você terá um projeto para construir sua própria persona de público-alvo e jornada de cliente.

Esta semana, encerraremos o curso com foco na seleção cuidadosa da plataforma de mídia social apropriada com base no público-alvo. Além disso, você aprenderá a criar e gerenciar uma política de uso de mídia social.