Inglés Empresarial: el márketing y ventas

Go to Course: https://www.coursera.org/learn/ingles-empresarial-marketing-ventas

Introduction

### Course Review: Inglés Empresarial: el márketing y ventas If you're looking to strengthen your command of English in a business context, particularly in marketing and sales, Coursera's course titled **Inglés Empresarial: el márketing y ventas** is an excellent choice. Tailored for professionals in the marketing, sales, or advertising sectors, this course is designed to sharpen your communication skills, making them not only more effective but also persuasive. Here’s a detailed overview of what you can expect from this insightful course. #### Course Overview In the increasingly globalized business environment, effective communication in English is a prerequisite for success. This course facilitates your development alongside an international cohort of professionals. By engaging with authentic characters who are also navigating the complexities of marketing communication, you will gain hands-on experience that relates to real-world challenges. #### Syllabus Breakdown The course is structured into six comprehensive modules, each covering critical aspects of marketing and sales communication: 1. **Product**: The journey begins with the foundation of marketing—product brainstorming. You will learn the dynamics of group roles, how to give constructive feedback, and effective brainstorming techniques. The practical examples, including do's and don'ts in brainstorming sessions, make this a tangible starting point for your marketing projects. 2. **Product Perception**: This module dives into the critical elements of surveys and presentations. You’ll explore how to create clear visuals using graphs and charts, and the importance of accurately interpreting data before presenting it to others. Such skills are vital for making informed business decisions and winning over stakeholders. 3. **Promotion**: Good marketing is due in part to good design. This module explores the intricacies of graphic design and concise communication. You will understand how to create memorable marketing campaigns that resonate with audiences, using the insights gained during interactive focus group discussions. 4. **Persuasive Techniques**: Focused on the art of persuasion, this section introduces you to Dr. Robert Cialdini's six principles of persuasion. Here, you’ll discover ethical and effective ways to encourage customers to engage positively with your offers—a requisite skill for any marketer. 5. **Pitch**: The course then transitions into the nuances of delivering an impactful sales pitch. You will receive guidance on how to approach different types of presentations—from formal pitches to impromptu speeches. This section is particularly beneficial for enhancing your confidence in public speaking, a crucial element in any sales role. 6. **Review**: Finally, the last week encourages a thorough review and practice of the key concepts covered. Engaging with video content, quizzes, and reflection exercises, you can consolidate your learning and evaluate your progress. #### Why You Should Enroll **Inglés Empresarial: el márketing y ventas** not only focuses on improving your English language skills but also integrates vital marketing principles that are essential for success in the field. The interactive format, including sketches and practical scenarios, enriches the learning experience and keeps you engaged. Additionally, the multicultural aspect of the course fosters diverse perspectives in marketing communication. You will learn not only from the course materials but also from your peers—an invaluable resource in honing your skills. Moreover, successful completion of this course could significantly improve your professional prospects. Enhanced communication ability in English will open doors to better job opportunities, elevate your marketing strategy skills, and empower you to connect with global clients authentically. #### Conclusion In conclusion, **Inglés Empresarial: el márketing y ventas** is a highly recommended course for anyone seeking to advance their career in marketing, sales, or advertising. By adopting effective communication strategies in English alongside practical marketing skills, you will be poised to make a positive impact in your organization and among your clients. Don’t miss out on the opportunity to enrich your professional toolkit—enroll today on Coursera!

Syllabus

Product

Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this El Retro episode....¿Dónde comienzas con el mercadeo de un proyecto o producto? Con una lluvia de ideas efectiva ¡claro! Esta semana, aprenderás acerca de los roles que tomamos en grupos, como dar opiniones o argumentar de manera respetuosa, generando frases o técnicas para que tu producto sea un éxito. En este episodio de El Reto donde, Jake se acerca a Bridget, veras ejemplos de cómo prepararte antes de una sesión de lluvia de ideas y de las cosas que no debes hacer durante el proceso.

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.....¿Alguna vez has sido parte de una encuesta?Veras un ejemplo mientras el equipo de BioDent le pregunta a las personas en la calle su opinión acerca del producto. Las presentaciones efectivas y las encuestas comienzan con visuales claros y fáciles de interpretar. En la lección de esta semana, exploraremos gráficas, tablas y preguntas que pueden ser utilizadas para crear una buena encuesta. Aprenderemos la importancia de interpretar estas tablas y graficas antes de presentarlas.

Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the El Reto sketch.....Un buen diseño es invisible. Pero, ¿cómo logramos eso? La lección de esta semana consiste en el diseño gráfico, la percepción, y como crear una campaña de mercadeo significativa y memorable. Toma tiempo para apreciar las primeras etapas de un buen diseño con un grupo de enfoque mientras disfrutas de la mini obre El Reto.

By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.....Al finalizar esta semana te habrás familiarizado con el Dr. Robert Cialdini y sus seis principios de persuasión. ¿Cómo puedes lograr que tus consumidores digan “si” de manera éticamente honesta? Esta pregunta y otras serán contestadas cuando Jake se reúna con Sandy para discutir estos principios

Why do we respond better to some sales pitches than others? Jake needs help with his presentation to senior management and goes to Catherine for advice. Week 5 is full of quick tips for formal presentations, pitches, impromptu speeches, sales scripts and consultative sales presentations that will give your confidence a boost and your words more energy and excitement......Por qué respondemos mejor a algunos discursos de ventas que a otros? Jake le pide a Catherine consejos ya que necesita ayuda en su presentación para la alta administración. La Semana 5 está repleta de consejos para llevar a cabo presentaciones formales, discursos, discursos improvisados, guiones de venta y presentaciones de consultas que te darán mayor confianza y más emoción a tus palabras.

In this week, we'll review and practice key concepts and language from the course. Watch the videos, check your knowledge and understanding and analyze techniques you best loved about this Marketing and Sales class....En esta semana, repasaremos y practicaremos los conceptos claves del curso. Observa los videos, comprueba tus conocimientos y analiza las técnicas que más te gustaron de esta clase de Mercadeo y Venta.