Improving Customer Retention

Coursera Instructor Network via Coursera

Go to Course: https://www.coursera.org/learn/improving-customer-retention

Introduction

Identify the key factors that influence customer retention.

Apply customer service best practices to enhance customer satisfaction.

Evaluate consumer behavior to improve retention strategies.

Apply feedback analysis and understand consumer behavior to improve retention tactics.

Syllabus

Improving Customer Retention

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates. It covers the foundational concepts of customer retention, loyalty programs, customer satisfaction, marketing strategies, CRM, customer service, feedback analysis, consumer behavior, brand loyalty, and retention tactics.

Overview

This course provides a comprehensive understanding of the strategies and practices that drive client retention and transform customers into loyal advocates. It covers the foundational concepts of customer retention, loyalty programs, customer satisfaction, marketing strategies, CRM, customer service, feedback analysis, consumer behavior, brand loyalty, and retention tactics. This course caters to team leaders, supervisors, and managers responsible for individuals and teams, as well as profess

Skills

Reviews

I found this course to be very useful, and user friendly.

Marta's experience, knowledge and expertise add so much value and authenticity to this fantastic overview of key elements impacting customer retention and customer service/support best practices!