CourseEye

The Importance of Listening

Northwestern University via Coursera

Go to Course: https://www.coursera.org/learn/importance-of-listening

Syllabus

Big Data

In this module, you will learn how big data is collected, standardized, and deployed by organizations into big insights.

Big Information

In this module, you will learn how to use key social information to drive your social strategy using state of the art analytics systems.

Big Insights

In this module, you will learn how data is transformed into actionable insights for your social marketing programs.

Real-Time in Action

In this module, you will learn how big data and big insights are being used by global businesses and organizations to drive their content strategies and prevent crises from happening.

Overview

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professo

Skills

Communication Marketing Entrepreneurship Market Research Research And Design

Reviews

This is a great course which would provide you the necessary tool and perspective into current social medias. Thank you, profess Randy, and peers who helped me along the way. Best wishes!

Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

Loved the knowledge shared & discussed on social tools and loved the assignement which made us put all that knowledge to work. That's how we learn, people!

I​ love it. It was valuable education that helped me start an online business. I highly recommend taking this course for all new comers of digital marketing.