How to Sell: An Overview of Fundamental Selling Techniques

Go to Course: https://www.coursera.org/learn/how-to-sell-fundamental-selling-techniques

Introduction

Analyze the sales process and its alignment with the buyer's journey.

Demonstrate effective cold calling techniques using social media, telephone, and email.

Apply listening and questioning skills to discover customer needs and build rapport.

Master strategies for overcoming objections and maintaining momentum in sales conversations.

Syllabus

How to Sell: An Overview of Fundamental Selling Techniques

"How to Sell: An Overview of Fundamental Selling Techniques" is an essential course for those looking to master the basics of the sales process. Instructor Jean Barnard, with a vast sales background, guides students through the foundational skills needed to succeed in sales. The course covers the entire sales process, from lead generation to closing deals, and emphasizes the importance of building rapport and effectively listening to customers. By the end of the course, participants will be proficient in cold calling, offering solutions, and closing sales with confidence, making it a crucial starting point for anyone aiming to excel in a sales career.

This lesson introduces the sales process, helping you understand the buyer’s journey and explore lead-generation techniques using social media, telephone, and email. Learn how to handle objections and master the art of closing deals.

Focus on building rapport with customers and discovering their needs through effective listening and questioning techniques. This lesson teaches you how to control conversations and guide prospects towards evaluating your solutions positively.

Learn to present your product or service compellingly and confidently ask for the order. This lesson covers how to effectively offer solutions that meet your customers' needs, increasing the likelihood of closing the sale.