International Hospitality & Healthcare Services Marketing

Go to Course: https://www.coursera.org/learn/healthcare-marketing-hospitality-management

Introduction

**Course Review: International Hospitality & Healthcare Services Marketing on Coursera** As the world continues to evolve, the hospitality and healthcare sectors are among the fastest-growing industries with vast opportunities for career advancement and entrepreneurial ventures. For anyone interested in making a mark in these dynamic fields, the Coursera course titled “International Hospitality & Healthcare Services Marketing” is an invaluable resource. This course is tailored for individuals craving a deeper understanding of marketing strategies specific to service-oriented businesses, making it an essential choice for both aspiring professionals and seasoned experts looking to refresh their skills. ### Course Overview The course thoughtfully structured by industry experts dives deep into the unique challenges and opportunities present in managing service-based businesses. The primary goal is to equip learners with the knowledge and tools needed to navigate the specific characteristics of the hospitality and healthcare sectors. This dual focus is especially relevant in today’s economy, where both industries are continually adapting to meet the demands of a global audience. ### Syllabus Breakdown 1. **What is Unique About Managing a Service Business?** - This introductory module lays the groundwork for understanding the service sector's unique characteristics. Here, you’ll discover the fundamental aspects that differentiate service businesses from traditional product-focused companies. The course emphasizes the importance of customer management and how to handle intangible products effectively. By completing this module, you'll enhance your capacity to meet customer expectations and improve overall perceptions of your service offerings. 2. **How to Successfully Market a Hospitality Business?** - This module shifts focus to the hospitality industry, exploring its distinct features and the marketing strategies that are most effective. The concept of 'Variable Pricing' is introduced as a method for balancing supply and demand, a crucial aspect of maximizing revenue in the hospitality sector. Learners will develop a keen understanding of the intricacies involved in demand management—skills that are paramount for those aiming for leadership roles in this industry. 3. **How to Successfully Market a Healthcare Business?** - The course then transitions to the healthcare sector, highlighting the rapid evolution of its marketing approaches. You will gain insights into Patient Experience Management, learning how this emerging concept is reshaping healthcare marketing. This module is particularly engaging, presenting case studies that showcase successful strategies in enhancing patient interactions and overall experience quality. By the end of it, you will be equipped with innovative service management tactics that can lead to better patient outcomes. ### Recommendation The "International Hospitality & Healthcare Services Marketing" course on Coursera is highly recommended for anyone seeking to build a robust foundation in service management and marketing within these fast-paced sectors. Here are a few reasons why: - **Comprehensive Curriculum**: The syllabus covers essential topics that are crucial for understanding both sectors, making it suitable for diverse learner backgrounds. - **Expert Instruction**: The course is taught by industry professionals who bring real-world experience and insights, enhancing the learning experience. - **Interactive Learning**: The course emphasizes developing practical skills through case studies and applications, preparing learners to face real-life challenges. - **Career Advancement**: Whether you're new to the field or looking to move up the career ladder, the knowledge gained from this course can be a significant asset. In conclusion, enrolling in the "International Hospitality & Healthcare Services Marketing" course on Coursera is a strategic move for anyone interested in thriving within these transformative industries. It offers the tools and insights necessary to excel, making it a worthy investment in your professional development. Whether your goal is to enhance your marketing strategy skills or to step into a leadership role within the hospitality or healthcare sectors, this course will undoubtedly provide the foundational knowledge you need to succeed.

Syllabus

What is unique about managing a service business?

Service businesses have unique aspects that create both opportunities and challenges in successfully managing them. Explaining what they are and how they have been addressed are a key to successfully marketing a service business. In this module, learners will be introduced to those unique characteristics of service businesses. People who have successfully completed this module will (1) Classify the unique characteristics of service businesses and realize why service businesses require special management approaches and capabilities, (2) Demonstrate the ability to better manage the role of customers to gain desirable business outcomes, (3) Develop capabilities to better market products than are intangible, and (4) Improve customer expectations and perceptions.

Diverse businesses in the hospitality industry share some common characteristics. Unique marketing approaches have been developed to leverage these characteristics. In this module, learners will be introduced to one of those approaches called 'Variable Pricing.' People who have successfully completed this module will (1) Explain the unique characteristics of the hospitality industry, particularly in balancing supply and demand and (2) Demonstrate the ability to manage demand and pricing in order to better balance supply and demand and as a result maximize revenue from the hospitality industry.

The healthcare industry is fast growing and rapidly evolving at the same time. So is its marketing approach. In this module, learners will be introduced to the recently emerging healthcare marketing concept of "Patient Experience Management" and will a few cases of successful patient experience management. People who have successfully completed this module will (1) Explain the unique characteristics of the healthcare industry and how this industry is evolving into the experience business, (2) Develop capabilities to better manage human interactions and facility to enhance the quality of customer experience, and (3) Gain insights on service innovation from specific healthcare innovation cases.