Digital business - Grow on digital world

École Polytechnique via Coursera

Go to Course: https://www.coursera.org/learn/grow-on-digital-world

Introduction

### Course Review: Digital Business - Grow on Digital World **Introduction** In today’s fast-paced digital landscape, mastering the nuances of digital business is not just an option; it’s a necessity. The Coursera course titled **"Digital Business - Grow on Digital World"** dives deep into understanding digital transformations that are reshaping industries globally. Whether you are an entrepreneur, a corporate manager, or just an enthusiast seeking to delve into the digital domain, this course offers valuable insights and practical knowledge to thrive in the online world. **Course Overview** The course is structured over three comprehensive weeks, each focusing on vital aspects of digital transformation in business: 1. **New Business Models, New Perimeters** The inaugural week immerses you in the evolving landscape of business models brought about by digital innovation. The course highlights how cutting-edge technologies enable companies to establish unique configurations, transforming traditional ways of product design, production, and distribution. By understanding these new configurations, learners will be equipped to analyze digital strategies effectively and perceive the interconnectedness of various ecosystem players. 2. **Regulating Digital Innovation** As students progress into the second week, the curriculum shifts focus to the critical role of regulation in digital innovation. This segment underscores that while the economic impacts of digital transformations are well-discussed, the legal frameworks surrounding them are equally significant. Understanding how regulation can either facilitate or hinder innovation is crucial for anyone looking to navigate the digital landscape. Participants will learn the essential principles of digital regulation, enabling them to make informed assessments about the positioning of digital companies. 3. **The Value of Digital Innovation** The final week rounds off the learning experience by addressing the often-misunderstood concept of value in the digital economy. This segment emphasizes the intangible nature of digital assets, such as software, online services, and platforms. It confronts the skepticism surrounding the value generated in the digital world, particularly in light of past economic bubbles. By the end of the course, students will be empowered to discern genuine value in digital offerings and develop a keen eye for distinguishing between fleeting trends and enduring innovations. **Course Highlights** - **Interactive Learning**: Each week combines informative lectures with engaging activities and readings, ensuring that participants have a hands-on learning experience. - **Expert Instructors**: The course is delivered by industry professionals and seasoned educators with rich experience in digital business, providing learners with real-world insights. - **Flexible Schedule**: Being offered on Coursera, participants can learn at their own pace, making it accessible for busy professionals. - **Networking Opportunities**: The course fosters a collaborative learning environment, allowing participants to interact with peers and professionals from diverse backgrounds. **Recommendations** I highly recommend **"Digital Business - Grow on Digital World"** for anyone looking to enhance their understanding of digital transformation, especially in the context of business strategy and regulatory landscapes. It's particularly beneficial for: - **Entrepreneurs** looking to innovate and adapt their business models. - **Corporate managers** aiming to understand how digital changes impact their industry. - **Students** or professionals in fields such as marketing, finance, or operations who want to stay relevant in a digital-first world. **Conclusion** In summary, this course provides a robust framework for understanding the complexities of the digital business environment. With well-structured content, insightful discussions, and practical applications, participants will not only grasp theoretical concepts but will also come away with tools to apply this knowledge practically. As we continue to navigate an ever-evolving digital world, enrolling in this course would be an invaluable step towards ensuring that you remain ahead of the curve. Don’t miss out on this opportunity to grow in the digital realm!

Syllabus

New business models, new perimeters

Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to grow on digital world. Let's start by providing you with information on the topics covered during the first week : When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within a same ecosystem.You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.

Regulating the digital innovation

Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. After having dealt with "new business models", we are going to tackle the subject of "regulation". Digital transformations are often discussed in terms of their impact on the economy. But we should never forget that these economic upheavals always involve legal considerations. Digital regulation plays a crucial role: it can either boost or slow down innovation. It also influences how digital players position themselves, based on what can be done or, on the contrary, what is prohibited. You must be familiar with the key principles of digital regulation in order to comprehensively assess changes observed.

The value of digital innovation

Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss about "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.