How to Generate and Maintain a Healthy Sales Pipeline

Coursera Instructor Network via Coursera

Go to Course: https://www.coursera.org/learn/generate-and-maintain-a-healthy-sales-pipeline

Introduction

Develop strategies for generating leads and nurturing them through the sales pipeline.

Master techniques for effective sales prospecting, including social selling and cold calling.

Analyze the importance of CRM and sales automation tools in managing the sales pipeline.

Understand and use key metrics to maintain the health of their sales pipeline.

Syllabus

How to Generate and Maintain a Healthy Sales Pipeline

"How to Generate and Maintain a Healthy Sales Pipeline" focuses on the critical skills required to manage sales pipelines effectively. Under the guidance of seasoned sales expert Jean Barnard, you will learn to develop strategies for nurturing leads and utilizing CRM and sales automation tools. The course is structured to provide practical knowledge on maintaining an active sales pipeline, optimizing sales processes, and enhancing customer interactions. By the end of the course, you will be equipped with actionable strategies to improve lead generation, deal closure, and overall sales performance, making it an invaluable resource for sales professionals looking to streamline their processes and drive business growth.

Lesson 1: Develop Strategies for Nurturing Leads and Maintaining their health through the Pipeline

This lesson provides techniques for engaging with prospects consistently to maintain a healthy sales pipeline. Learn how to keep leads warm and move them through the sales process effectively.

Lesson 2: Own Your Results: It Starts With Input Into the Funnel

Learn strategies for nurturing leads and maintaining the health of your sales pipeline. This lesson emphasizes the importance of the initial input into the sales funnel and how it impacts overall sales success.

Lesson 3: The Role of CRM Tools

This lesson introduces CRM systems and their role in enhancing efficiency in managing customer interactions and sales data. Learn how to utilize CRM tools to streamline your sales processes, automate routine tasks, and focus more on closing deals.