GenAI for Digital Marketing Specialists

Coursera Instructor Network via Coursera

Go to Course: https://www.coursera.org/learn/genai-for-digital-marketing-specialists

Introduction

Understand the core functions of GenAI in digital marketing, distinguish it from traditional approaches, and identify its strengths and weaknesses.

Review case studies and assess the impact of GenAI on digital marketing operations, integrating best practices into your workflow.

Address ethical considerations, including bias, equity, data confidentiality, and security, while using GenAI tools.

Syllabus

GenAI for Digital Marketing Specialists

Through interactive discussions, informative video presentations and hands-on assignments, the course showcases practical uses of GenAI in the realm of digital marketing. Students will discover how GenAI can streamline tasks such as Content Creation, Brand Development and Data Analysis for enhanced performance.

Overview

The GenAI Academy offers an engaging course designed specifically for Digital Marketing Specialists, focusing on how Generative Artificial Intelligence (GenAI) can revolutionize marketing strategies. This program provides you with essential knowledge and skills to creatively and effectively leverage GenAI in your projects. This course is designed for team leaders and managers seeking to enhance team productivity and creativity with GenAI, digital marketing specialists focused on improving conte

Skills

Reviews

Gives a great framework for using GenAI for Digital Marketing

A very well structured and well explained short course. I recommend it because it is very useful when it comes to understanding how to use AI.