賽局與產業競爭策略 (Game Theory and Business Strategy)

National Taiwan University via Coursera

Go to Course: https://www.coursera.org/learn/game-theory-and-business-strategy

Introduction

### Course Review: 「賽局與產業競爭策略」 (Game Theory and Business Strategy) In today’s fast-paced business environment, understanding strategic interactions is crucial. Coursera's course, 「賽局與產業競爭策略」 (Game Theory and Business Strategy), provides a unique perspective on game theory without delving into complex mathematics. Instead, it employs engaging case studies and logical reasoning to equip students with a robust framework for strategic thinking applicable to various business contexts. #### Course Overview This course is specifically designed for students who wish to grasp the core concepts of game theory. It emphasizes real-world applications over theoretical models, focusing on the decision-making scenarios faced by historical managers. The course guides learners through the intricacies of business strategy across numerous decision-making realms, including product planning, pricing, negotiations, marketing, sales, and interpersonal communication. #### What You Will Learn The course is structured around five fundamental elements of game theory, each week tackling a different aspect: 1. **Basic Concepts of Game Theory**: - Understand what constitutes a game and the essence of game theory, including its five key elements: participants, added value, rules, cognition, and the big picture. 2. **The Element of Participants**: - Dive into analyzing decisions from the perspective of other participants. This perspective is vital in anticipating responses and strategizing effectively against competitors. 3. **Added Value**: - Learn to distinguish what unique contributions you can bring to a business scenario and how these contributions compare with others. Understanding the concept of added value can significantly enhance decision-making. 4. **Rules**: - Discover how the specifics of rules can alter the competitive landscape. The right set of rules can influence the success of transactions, making this knowledge essential. 5. **Cognition**: - Delve into how participants' perceptions and knowledge impact their decisions and actions. This section emphasizes the importance of understanding others' viewpoints and the strategic manipulation of information. 6. **The Big Picture**: - Explore the interconnectedness of multiple small games within broader contexts. Recognizing how overarching scenarios affect individual decisions is crucial for comprehensive strategic planning. ### Why You Should Enroll - **Practical Approach**: Unlike many courses that lean heavily on mathematical theories, this course emphasizes practical applications. It enhances your ability to think strategically in real-world business situations. - **Engaging Case Studies**: Real historical contexts provide relevant insights, making the learning experience relatable and effective for students aiming for a career in business strategy. - **Comprehensive Skill Set**: By the end of this course, you will have developed a complete strategic toolkit that integrates various aspects of game theory, preparing you for a range of business challenges. - **No Mathematical Hurdles**: If you’ve hesitated to explore game theory due to math fears, this course removes that barrier, making it accessible to all students regardless of their mathematical background. ### Conclusion Overall, 「賽局與產業競爭策略」 (Game Theory and Business Strategy) is an enriching course that not only elucidates the principles of game theory but also robustly translates these concepts into actionable business strategies. I highly recommend this course to any aspiring business professional looking to enhance their strategic thinking and decision-making skills. Whether you're involved in negotiations, marketing, or product development, the insights gained from this course will be invaluable as you navigate the complexities of the business world. Don't miss the opportunity to broaden your strategic perspective and gain a competitive edge!

Syllabus

賽局的基本概念

了解何謂賽局、何謂賽局理論、以及賽局理論的基本精神，並提出賽局的五個基本元素：參與者、附加價值、規則、認知、大局。

賽局五個基本元素之一：參與者

這個關鍵元素我們需要思考和學習的就是如何從其他參與者的角度來看問題。 當我做了一個決策，當我採取了一個行動，其他的參與者會怎麼來回應？在這一週的課程，我們就是深入探討這件事。

賽局五個基本元素之二：附加價值

附加價值簡單地來說就是在這個商業情境裡面，有你沒你到底會帶來怎樣的不同。 當在分析不同商業問題時，你需要思考你能夠帶來哪些不同，其他人能夠帶來哪些不同。而在這個商業情境當中，每個人所能夠分得到的報酬理論上應該都不會超過他們所能帶來的貢獻，所以事前能夠去理清自己與其他參與者的附加價值是一件很重要的事情。

賽局五個基本元素之三：規則

第三個基本元素是規則，你可能會發現規則裡的細節有可能會翻轉買賣雙方的優勢劣勢，影響到最後交易的結果、成交的價格，甚至是這筆交易有沒有發生。

賽局五個基本元素之四：認知

認知所要講的就是每一個參與者各自有哪些資訊、對情境的理解是什麼。我們對現況的理解會影響到所做的決策跟採取的行動，以及回應別人的方式。 這是為什麼認知是一件重要的事情，這也是為什麼布蘭登伯格跟奈勒波夫會把操縱其他參與者的認知當成是在賽局當中一個重要的戰術。

賽局五個基本元素之五：大局

五個元素中的最後一個就是範疇，或者是我稱之為大局。我們可以知道真實的人生其實是一個又一個不停的小賽局所串聯起來的，我們之間可能並不是只有這家公司這一次性的買賣，我們對於這家公司買賣交易的談判有可能需要互相聯動其他賽局，就是所謂的大局。 你需要去思考大局會不會影響每一個參與者的誘因、思考和回應的方式。