Fundamentos do marketing digital e do e-commerce

Go to Course: https://www.coursera.org/learn/fundamentos-do-marketing-digital-e-do-e-commerce

Introduction

### Course Review: Fundamentos do Marketing Digital e do E-commerce **Introduction** In today's digital age, acquiring skills in marketing and e-commerce has become increasingly essential. If you’re looking to kickstart your career in these exciting domains, "Fundamentos do Marketing Digital e do E-commerce" on Coursera is an excellent choice. As the first course in the Google Digital Marketing and E-commerce Certificate program, this course lays a robust foundation, equipping learners with the necessary tools to understand and thrive in the ever-evolving digital landscape. **Overview of the Course** This course is designed to introduce you to the core concepts of digital marketing and e-commerce, targeting beginners who are eager to enter this dynamic field. The curriculum not only covers essential principles but also offers a glimpse into potential job roles in digital marketing and e-commerce, empowering students to understand the career paths available to them. **Syllabus Highlights** 1. **Introduction to the Fundamentals of Marketing Digital and E-commerce** - The course kicks off by familiarizing you with its structure and the broader certification program. You’ll learn about the content delivery methods used on Coursera, along with an introduction to fellow learners. The initial lessons cover the basics of digital marketing and e-commerce, outlining the tasks professionals in these fields undertake and the transferable skills you may already possess. This segment prepares you for a transition into the marketing landscape, offering invaluable tips for securing a role in these areas. 2. **The Customer Journey and Marketing Funnel** - Understanding customer behavior is crucial for success in marketing. This module dives into the customer journey and the marketing funnel, presenting the different roles within digital marketing teams and how they create value. You'll gain insights into marketing concepts that are foundational to strategies employed by professionals in the field. 3. **Digital Marketing and E-commerce Strategy** - Here, you will explore the interplay between digital marketing and branding, and how effective integration can lead to business success. The course breaks down various components of a digital marketing strategy, such as goal-setting, channel selection, and content planning. You'll also learn about widely-used digital marketing channels including SEO, SEM, display advertising, social media marketing, and email marketing. 4. **Performance and Results Evaluation** - One of the core skills in marketing is the ability to assess performance. This section emphasizes the importance of measuring outcomes and understanding key metrics. You'll discover how digital marketers and e-commerce specialists utilize data to evaluate success and refine their strategies. Additionally, the course offers optional content aimed at preparing you for job searches in this arena. **Pros and Cons** **Pros:** - Provides a comprehensive introduction to digital marketing and e-commerce. - The course is structured in a progressive manner, building foundational knowledge. - Offered by a reputable provider, Google, enhancing its credibility. - Includes practical insights and tips for job seekers in the digital marketing field. **Cons:** - Being an introductory course, it may not delve deeply into specialized topics for more advanced marketers. - Some of the optional content may require additional time investment beyond the core syllabus. **Recommendation** I highly recommend "Fundamentos do Marketing Digital e do E-commerce" for anyone new to the world of digital marketing and e-commerce. It offers a balanced mix of theoretical knowledge and practical skills, making it an ideal starting point for aspiring marketers. The insights gained from this course can serve as a stepping stone towards various entry-level positions within these fields, such as social media coordinator, SEO specialist, or digital marketing assistant. Ultimately, this course not only equips you with the foundational skills needed to pursue a career in digital marketing and e-commerce, but it also instills a sense of confidence and readiness to navigate the complexities of the digital marketplace. Sign up today and begin your journey into the dynamic world of digital marketing!

Syllabus

Introdução aos fundamentos do marketing digital e do e-commerce

Você descobrirá o que está reservado para o curso 1 e todo o programa de certificação. Você também aprenderá sobre a plataforma, os procedimentos e os tipos de conteúdo do Coursera, além de conhecer outros alunos do programa. Em seguida, você aprenderá os princípios básicos do marketing digital e do e-commerce (comércio eletrônico), as tarefas que as pessoas que atuam nessas áreas executam e as habilidades transferíveis que você já pode ter. Por fim, você receberá algumas dicas para embarcar em carreiras neste campo.

Você aprenderá o que os profissionais de diversas funções e departamentos de marketing digital e e-commerce fazem dentro das empresas e como eles criam valor. Você também verá alguns conceitos de marketing, como a jornada do cliente e o funil de marketing, que constituem a base para muitas das atividades desses profissionais.

Você irá explorar a relação entre o marketing digital e branding (processos de construção de marca), e como as empresas podem aproveitar ambos para ter sucesso. Você investigará os elementos de uma estratégia de marketing digital, incluindo a definição de metas, a seleção de canais e o planejamento de conteúdo. Depois, aprenderá sobre os canais e as plataformas comumente usados, como a otimização para mecanismos de busca (SEO), o marketing para mecanismos de busca (SEM), publicidade gráfica, marketing nas mídias sociais e e-mail marketing.

Você aprenderá a importância de medir resultados e quais métricas comuns devem ser acompanhadas. Você também verá como os profissionais de marketing digital e os especialistas em e-commerce usam dados para avaliar e aprimorar o desempenho e contar histórias com dados. Ao final do curso, você terá acesso a conteúdo opcional se tiver interesse em se preparar para uma busca de emprego.