Fundamentos de la publicidad en redes sociales

Go to Course: https://www.coursera.org/learn/fundamentos-de-la-publicidad-en-redes-sociales

Introduction

## Course Review: Fundamentos de la Publicidad en Redes Sociales ### Overview In the rapidly changing landscape of digital marketing, mastering social media advertising has become a critical skill for professionals in the field. The Coursera course **Fundamentos de la publicidad en redes sociales** offers a comprehensive introduction to paid social media advertising, specifically targeting platforms like Instagram and Facebook. This course is a must for anyone looking to enhance their understanding of digital marketing strategies and develop effective advertising campaigns. ### What You Will Learn The course is structured into five weeks, each focusing on essential components of social media advertising: 1. **Introducción a la publicidad en redes sociales**: The first week sets the foundation, explaining when and why to invest in paid advertising. You'll discover the five key elements that constitute an effective social media advertisement. 2. **Crear anuncios efectivos en redes sociales**: The second week dives into the creative aspects of ad development, teaching you how to create compelling ads both independently and as part of a collaborative team. 3. **Datos, privacidad y políticas en redes sociales**: In week three, you'll explore the critical intersection of data privacy and advertising. Understanding how data is collected, used, and protected is vital in today’s regulatory environment. 4. **Primeros pasos para anunciar en Facebook e Instagram**: The fourth week offers practical insights into launching campaigns on Facebook and Instagram, providing a step-by-step guide to create your first ads on these platforms. 5. **Crear un brief creativo para un anuncio en redes sociales**: Finally, you’ll apply your knowledge by drafting a creative brief and producing an advertisement that adheres to this brief. This hands-on project solidifies the learning experience by encouraging you to synthesize all the skills gained throughout the course. ### Why You Should Take This Course **Fundamentos de la publicidad en redes sociales** is highly beneficial for various audiences: - **Beginners Look for Structure**: If you are new to social media marketing, this course provides a structured path to learning and includes practical applications that support your newfound knowledge. - **Professionals Seeking Skill Enhancement**: For experienced marketers, the course offers insights into current best practices, especially concerning privacy policies and the evolving landscape of digital ads. - **Creative Collaborators**: Those who are part of creative teams can benefit from learning how to effectively communicate advertising concepts through creative briefs, improving collaboration with designers and content creators. ### Course Format and Accessibility Hosted on Coursera, the course is designed to be flexible. With video lectures, reading materials, and hands-on projects, learners can progress at their own pace. The platform also provides captions for videos and access to community discussions, enhancing the learning experience. ### Conclusion In summary, **Fundamentos de la publicidad en redes sociales** is a comprehensive course ideal for anyone looking to delve into the nuances of social media advertising. It combines theoretical knowledge with practical skills, ensuring that you are not just learning but also applying what you've learned. The final project encourages creativity and reinforces key lessons, making it an engaging learning experience. Whether you're looking to kickstart your career in digital marketing, enhance your existing skill set, or collaborate effectively within a creative team, I highly recommend enrolling in this course on Coursera. With the growing importance of social media in marketing strategy, the skills gained will prove invaluable in your professional journey.

Syllabus

Introducción a la publicidad en redes sociales

En la semana 1, aprenderás por qué y cuándo debes invertir en publicidad paga, así como los cinco componentes que conforman un anuncio pago en redes sociales.

En la semana 2, aprenderás a crear un anuncio efectivo en redes sociales de manera independiente y en colaboración con un equipo interno o externo.

Esta semana aprenderás de qué se tratan la publicidad basada en datos y los formatos de datos comunes, y cómo se recopilan los datos. También aprenderás sobre privacidad del usuario, cómo se protege y las reglas que los anunciantes deben cumplir.

Esta semana aprenderás a crear una campaña publicitaria desde tu página comercial de Facebook, y a crear una campaña desde tu cuenta profesional de Instagram y en historias de Instagram.

Esta semana aplicarás todo lo que aprendiste en este curso. Tendrás que redactar un brief creativo y producir un anuncio de acuerdo con este brief.