Fundamentals of Customer Acquisition Management

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Go to Course: https://www.coursera.org/learn/fundamentals-of-customer-acquisition-management

Introduction

Explore customer acquisition fundamentals and their strategic importance in creating a relationship with their audiences.

Examine branding principles and their impact on customer engagement across the marketing funnel.

Analyze successful customer acquisition cases across industries.

Apply analytical tools to measure and enhance acquisition efforts.

Syllabus

Fundamentals of Customer Acquisition Management

Welcome to the course "Fundamentals of Customer Acquisition Management"! Designed for beginners, this course bridges foundational theories with actionable strategies, enabling learners to navigate the complexities of attracting and retaining customers in today's dynamic market. Participants will explore various acquisition channels, the crucial role of branding and data, and the science behind measuring and refining acquisition efforts through real-world case studies.