From Likes to Leads: Interact with Customers Online

Go to Course: https://www.coursera.org/learn/from-likes-to-leads

Introduction

### Course Review: From Likes to Leads: Interact with Customers Online **Overview** "From Likes to Leads: Interact with Customers Online" is a compelling course offered as part of the Google Digital Marketing & E-commerce Certificate on Coursera. This course stands out in the fast-evolving field of digital marketing, focusing on the critical role social media plays in connecting businesses with their audience. With over 4.5 billion people engaging on social media globally, this course is an essential resource for anyone looking to enhance their social media marketing strategies and convert likes into leads. **Syllabus Breakdown** 1. **Introduction to Social Media Marketing** The course kicks off with an introduction to the significance of social media marketing. Learners will understand the basics of popular social platforms and the factors involved in selecting the right platform for a campaign. You’ll dive into the five core pillars of social media marketing—strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media. This strong foundation equips you with the knowledge essential for any digital marketer. 2. **Social Media Strategy, Planning, and Publishing** Here, you’ll delve deeper into the first two core pillars of social media marketing—strategy and planning/publishing. This section is particularly valuable for understanding how to achieve business goals through effective campaigns and identify target audiences. You will gain insights on how to build a brand identity on social media and learn about the various forms of social media marketing (paid, owned, earned, and organic). The skills you’ll acquire in timing and frequency of content publishing are vital for engaging users effectively. 3. **Listening and Engagement on Social Media** In today's digital landscape, listening to your audience is paramount. This module teaches the importance of social listening and provides an overview of popular social listening tools. You’ll discover effective strategies to foster customer relationships, an essential element for brand loyalty and authority. This section emphasizes not just communicating, but truly engaging with your audience. 4. **Social Media Analytics and Reporting** Understanding analytics is crucial for any marketer, and this module won't disappoint. You’ll learn about the different aspects of social media analytics, popular analytical tools, and how to utilize the data to enhance your marketing strategies. The skills acquired here will enable you to produce insightful reports, enabling your team to make informed decisions based on empirical data. 5. **Paid Social Media** This final pillar focuses on the mechanics of paid social media advertising. You’ll learn about the various advertising formats available on different platforms, how to assess the effectiveness of your ads, and the principles of social testing. This content offers a thorough knowledge base for learners to create and analyze paid campaigns effectively. **Why You Should Take This Course** - **Comprehensive Content**: The course is structured to provide a solid grasp of social media marketing strategies through a well-thought-out syllabus. Each module builds on the previous one, ensuring a comprehensive understanding of the subject. - **Practical Applications**: With real-world tools and techniques, this course is designed to help students apply their learning immediately, making it valuable for both beginners and seasoned marketers alike. - **Flexible Learning**: Being offered on Coursera, the course provides flexibility, allowing students to learn at their own pace and fit their studies around existing commitments. **Final Recommendation** I highly recommend "From Likes to Leads: Interact with Customers Online" for anyone interested in enhancing their social media marketing capabilities. Whether you're an entrepreneur, small business owner, or a digital marketing professional, this course will equip you with the skills necessary to thrive in the digital landscape. The practical knowledge gained through this course can significantly impact your online marketing efforts, making it a worthy investment for your professional development. Don’t miss the opportunity to transform your social media marketing strategy from a basic presence into a powerful tool for lead generation!

Syllabus

Introduction to from likes to leads: interact with customers online

You will study the importance of social media marketing in promoting a business or product. Next, you’ll explore common social media platforms used in digital marketing and how to choose the best platform for a campaign. Then, you’ll discover the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and paid social media.

You will focus on the first two core pillars of social media marketing: strategy, and planning and publishing. You’ll also learn how to accomplish business goals with a social media marketing campaign and how to identify a target audience while building a brand identity on social media. Then, you’ll learn the differences between paid, owned, earned, and organic social media marketing. Then, you’ll determine how to publish content at the right time and with the right frequency.

You will focus on the third core pillar of social media marketing: listening and engagement. You’ll learn the importance of social listening and how to use popular social listening tools. Then, you’ll explore ways to develop relationships with customers and build brand authority.

You will focus on the fourth core pillar of social media marketing: analytics and reporting. You’ll explore the importance of social media analytics and describe different analytics segments. Next, you’ll learn about popular analytics tools and understand how to use the data gathered to make decisions and improvements. Then, you’ll examine the importance of social media reports and practice creating one.

You will focus on the fifth core pillar of social media marketing: paid social media. You’ll learn about the benefits of paid advertising on social media and how to choose the best platforms for your ads. You’ll also explore ad formats and content types for different social media platforms and measure the impact of an ad campaign on a social media platform. You’ll end the course by describing common types of social testing and how to run a social test.