Entrepreneurship Capstone

University of Maryland, College Park via Coursera

Go to Course: https://www.coursera.org/learn/entrepreneurship-capstone

Syllabus

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas

Discovering the Customer

Discovering the customer and interviewing customers

Understanding Customers

Analyzing customers

Creating the Marketing and Sales Strategy

Marketing mix, sales forecasting, and managing the sales pipeline

Refining the Solution

Product fit, validation, and scaling.

Crafting the Business Plan

Creating a business plan

Overview

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology

Skills

Entrepreneurship Leadership And Management Marketing strategy Planning Design and Product Innovation

Reviews

It was a good overall summary. Lots of things we already saw in the specialization but it didn't hurt to revisit.

it has been the most interesting course and strongly recommends people to take them

Great course to learn about Entrepreneurship. I highly recommend this course. Thank you for offering this valuable course to me.

e​xcellent and practical apporach to entrepreneurship.

wonderful, i started this specialization 2 years ago, but had to stop.. am so fulfilled doing this again. thanks for the opportunity. we will surely meet at the top fellow course mates