E-Business: Negocios Online

Go to Course: https://www.coursera.org/learn/e-business-negocios-online

Introduction

### Course Review: E-Business: Negocios Online In today's ever-evolving digital landscape, understanding the intricacies of e-business is crucial for anyone looking to thrive in the online marketplace. Coursera's course, **E-Business: Negocios Online**, offers a comprehensive overview of online business strategies, targeting both budding entrepreneurs and seasoned professionals seeking to adapt to the digital economy. #### Course Overview The course begins with thought-provoking examples of today's leading companies that have leveraged technology and the internet to reshape traditional business models. From Uber, which operates without a fleet of cars, to Airbnb, which has revolutionized hospitality without owning any real estate, the course effectively illustrates how the digital era has transformed industries. E-Business encompasses the fundamental strategies and applications that businesses must understand to succeed online. This course dives deep into the opportunities and challenges presented by the digital sphere, giving you the analytical tools to navigate this landscape effectively. #### Course Syllabus Breakdown 1. **La estrategia digital de la empresa y los modelos de negocios online** - The first week serves as an introduction to the significant changes technology has brought to the business world. You'll explore various ways businesses can establish themselves online based on their objectives and learn about different revenue-generating models in the digital environment. 2. **Creación de una tienda virtual** - The second week focuses on building a virtual store from the ground up. You'll delve into branding strategies essential for crafting a digital presence. The hands-on approach includes step-by-step guidance on website creation and tips on ensuring your e-commerce platform’s design aligns seamlessly with its operational goals. 3. **Marketing digital** - During the third week, you’ll learn how to leverage email marketing effectively and explore Search Engine Optimization (SEO) strategies essential for improving your business's visibility online, particularly on search engines like Google. The training is complemented by insights on maximizing the potential of social media to enhance your marketing efforts. 4. **Publicidad en Internet y Content Marketing** - The final week introduces you to online advertising fundamentals, including advertising formats like banners, social media advertising strategies, and an in-depth look at Google’s advertising services—Google Ads and Google AdSense. You'll gain valuable insights into how to craft effective ad campaigns that resonate with your target audience. #### Recommendation **E-Business: Negocios Online** is an excellent choice for anyone interested in understanding the mechanics of online business. The course's structured approach allows participants to build a solid foundation in digital strategy, marketing, and e-commerce operations. Moreover, each week's content is practical and actionable, making the concepts easy to apply to real-world scenarios. Whether you are an entrepreneur ready to launch your own online venture, a marketing professional seeking to enhance your skill set, or simply someone curious about the digital economy, this course provides invaluable insights and tools to help you achieve your goals. In conclusion, I highly recommend **E-Business: Negocios Online** for its clarity, practical focus, and comprehensive coverage of essential e-business topics. Enroll today and equip yourself with the knowledge needed to navigate and succeed in the digital marketplace!

Syllabus

La estrategia digital de la empresa y los modelos de negocios online

En la primera semana del curso, te acercarás a los grandes cambios que ha provocado el uso de la tecnología en el mundo a través de distintos ejemplos. Además, reconocerás las diferentes maneras que tiene una empresa para introducirse en el mundo digital según sus objetivos. Por último, conocerás las diferentes formas que puede tener una empresa de generar ingresos a través de negocios digitales.

En esta segunda semana del curso analizarás las estrategias para crear una marca en el mundo digital. También conocerás cómo crear una tienda virtual desde cero, paso a paso. Finalmente, adquirirás tips para que el diseño del sitio acompañe al proceso del e-commerce de manera adecuada.

En esta semana, conocerás trucos y técnicas para utilizar el e-mail como una herramienta de marketing. Además, identificarás técnicas para lograr posicionar al negocio en las primeras posiciones en las búsquedas, especialmente de Google. Por último, conocerás estrategias para optimizar el uso de las redes sociales que potencien al negocio.

En esta cuarta y última semana te introducirás en los conceptos generales de la publicidad en Internet, como los banners, y las distintas formas de comercializarse. Además, conocerás las diferentes maneras de hacer campañas publicitarias en las redes sociales más conocidas. Finalmente, analizarás las dos formas de publicidad que tiene Google: Google Ads y Google AdSense.