Digital Leadership and Digital Strategy Execution

Go to Course: https://www.coursera.org/learn/digital-leadership-digital-strategy-execution

Introduction

### Course Review: Digital Leadership and Digital Strategy Execution **Platform:** Coursera **Provider:** Digital Marketing Institute #### Overview In today’s fast-paced digital landscape, the ability to lead through change and effectively execute digital strategies is paramount. The course titled **Digital Leadership and Digital Strategy Execution** offered by the Digital Marketing Institute serves as a comprehensive pathway for professionals aspiring to elevate their careers in digital leadership. This specialization is designed to equip participants with essential skills, confidence, and knowledge that are critical for navigating the complexities of digital marketing and strategy execution. #### Course Structure and Content The course is divided into three main modules, each focusing on key aspects of digital leadership and strategy: 1. **Strategic Thinking and the Customer Experience (CX)** - This module emphasizes the importance of strategic thinking within organizations. It outlines the characteristics that define strategic thinking and introduces the concept of Future-basing®. Participants will delve into the principles of customer experience and learn the essential roles and responsibilities in managing CX. Furthermore, the module addresses the significance of an iterative approach and rapid prototyping in enhancing organizational performance. 2. **Digital Marketing Strategy Execution and Management** - The focus here shifts to leadership within digital marketing. This module guides learners through the transition from management to leadership. It encapsulates topics such as developing a leadership mindset, team building, and effective communication of digital strategies. Participants will explore the nuances of identifying suitable marketing channels, creating a tailored toolkit for achieving marketing objectives, and articulating results clearly. 3. **Digital Leadership, Strategy, and Data Privacy** - A critical aspect of digital leadership is understanding the intricacies of data privacy and the associated risks. This module provides insights on becoming a digital leader and features best practices for digital transformation. Participants will learn about securing executive sponsorship for initiatives and mitigating risks related to data privacy and protection laws, ensuring they are well-prepared for the challenges in the digital sphere. #### Why Take This Course? 1. **Comprehensive Curriculum:** The structured approach ensures that participants not only gain theoretical knowledge but also practical insights applicable in real-world scenarios. 2. **Skills for the Modern Leader:** Emerging leaders in digital marketing will find the course invaluable as it addresses the necessary skills and behaviors that today’s digital leaders must possess. 3. **Data Privacy Knowledge:** Being well-versed in data privacy laws and mitigation techniques is a significant advantage in the current data-driven environment. 4. **Career Advancement Potential:** In a world where digital initiatives can make or break companies, proficiency in digital leadership will undoubtedly bolster your career prospects. #### Recommendations This course is thoroughly recommended for mid-level to senior professionals in marketing, strategy, or business development roles looking to sharpen their leadership skills in a digital context. It is particularly beneficial for those aiming for a transitional role towards digital leadership or management positions. Moreover, marketers who want to stay ahead of the curve regarding CX and data privacy laws will find this course highly relevant. #### Conclusion The **Digital Leadership and Digital Strategy Execution** course on Coursera by the Digital Marketing Institute stands out as a significant opportunity for individuals keen on excelling in digital leadership roles. With a thoughtful course structure, practical insights, and a focus on essential contemporary issues, participants are well-equipped to meet the demands of the evolving digital landscape. Enroll today to pave your way towards becoming a proficient digital leader!

Syllabus

Strategic Thinking and the Customer Experience (CX)

This module begins by describing the characteristics of strategic thinking and its many benefits. It also describes the behaviors that characterize strategic thinking and the steps involved in Future-basing®. The module continues by covering the principles of customer experience and the key roles and responsibilities in managing CX. Finally, it looks at the value of rapid prototyping and an iterative approach to increasing an organization’s performance.

This module focuses on skills and strategies you can use to move from a management to a leadership role, how you can build and train a team, and finally communicate and execute a digital strategy. You will learn the differences between managing and leading, how to develop a leadership mindset, and how to recruit and train marketing personnel. Finally, the focus is on executing a digital strategy through identifying suitable channels, developing a toolkit for achieving objectives, and communicating your results.

This module probes the key areas of digital leadership, and the risks associated with digital and data privacy. It is aimed at all marketers who are willing to establish personal leadership and shows how you can become a digital leader by learning from best practice. It introduces the steps you can take to digitally transform an organization and identifies ways of securing executive sponsorship for your digital transformation efforts. It’s also important to understand the risks associated with digital and how to mitigate them. This module discusses these and finally, it provides you with a grounding in data protection and data privacy laws.