Digital Business Models

Go to Course: https://www.coursera.org/learn/digital-business-models

Introduction

### Course Review: Digital Business Models on Coursera In today's fast-paced, technology-driven world, understanding digital business models is more crucial than ever for anyone looking to stay competitive in their industry. The Coursera course, **Digital Business Models**, offers an in-depth exploration of how traditional businesses are being disrupted by innovative digital companies. This course is a fantastic resource for entrepreneurs, business leaders, and students alike who want to grasp the changing landscape of business in the digital era. #### Overview of the Course The course dives into the mechanics of how internet mega-brands—both from the West like Apple, Google, Facebook, and Amazon, as well as from the East, such as Xiaomi and WeChat—have successfully leveraged digital business models to transform their industries. It utilizes a structured framework for analyzing business models, providing numerous real-world examples that can be readily applied to your ventures or case studies. #### Syllabus Breakdown 1. **Introduction to Digital Business Models** This module sets the stage by defining digital business models and explaining their importance in the rise of internet mega-brands. The focus on innovation is particularly engaging, making it clear how companies can thrive in the digital era. 2. **How Internet Companies Use Digital Business Models** Building on the foundation laid in the first module, this segment analyzes how prominent companies utilize digital strategies to create, deliver, and capture value. The introduction to asymmetric business models adds depth and prepares students to understand more complex interactions in business dynamics. 3. **Developers as the New Decision Makers** A striking takeaway from this module is how software developers have shifted from the background to the forefront of decision-making within companies. It highlights how software serves as a competitive advantage in various industries, which is a critical insight for anyone looking to leverage technology effectively. 4. **Developers as the Engine of Digital Business Models** This module reinforces the idea that developers drive the success of digital business models. Real-life case studies from companies like Amazon and Walgreens illustrate how leveraging developer expertise can offer significant competitive advantages. 5. **Build Your Own Digital Business Model** The final module is hands-on and practical. It encourages students to apply the learned concepts to create their own digital business models. The framework provided is a valuable tool, fostering a shared language and strategic thinking within organizations. #### Who Should Take This Course? This course is ideal for: - **Entrepreneurs** looking to innovate and adapt their business strategies. - **Business Leaders** aiming to understand the impact of digital transformation on their industries. - **Students** who want to obtain practical knowledge that translates into real-world applications. - **Marketers and Product Managers** seeking insights on leveraging digital tools for enhanced business delivery. #### Conclusion and Recommendation **Digital Business Models** on Coursera is an excellent course that provides essential insights into the vital role of digital strategies in contemporary business. With its structured curriculum and practical applications, it stands out as a must-take for anyone invested in modern entrepreneurship or business management. The course not only offers theoretical knowledge but also actionable frameworks that participants can immediately apply to their business contexts, driving innovation and value creation in today’s digital landscape. #### Final Thoughts Enrolling in this course could be a game-changer for your business acumen and strategic thinking abilities. As the world continues to shift toward digital, gaining a comprehensive understanding of digital business models will equip you with the tools needed to stay ahead of the competition. Don't miss out on this opportunity to elevate your understanding and application of business strategies in the digital age!

Syllabus

Introduction to Digital Business Models

The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.

The module builds on the concept of the Digital Business Models to analyse how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

In this module we will discuss how and why developers are emerging as the new decision makers. We now see that software is becoming a competitive advantage in industry after industry; today most businesses in media, games, finance, or transportation, advertising and sports are using software to improve operations, optimise their supply chain, and improve the customer experience. Developers are at the very centre of that change.

In this module we’ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

In this final module we will examine how to put digital business models at work in your own business. We will also provide a framework that you can use in your company to promote shared thinking and language for building your own digital business model.