Corporate Strategy

Go to Course: https://www.coursera.org/learn/corporate-strategy

Introduction

Explain how corporations create and capture value as multi-business enterprises.

Analyze complex strategic business situations and formulate coherent corporate strategies.

Use tools and frameworks to make choices regarding corporate scope, corporate transactions and global strategy.

Apply strategic analysis to corporate governance and stakeholder management for long run strategic success.

Syllabus

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

This module focuses on corporate strategy with particular emphasis on the scope of the firm. Both vertical integration (vertical scope) and diversification (horizontal scope) are addressed. The module seeks to explain the relative advantages of (and alternatives to) vertical integration and diversification; and when and how they can be used to create a competitive advantage.

This module focuses on corporate strategy with particular emphasis on transactions used by companies to change or manage the scope of the firm. Mergers and acquisitions, divestitures, and strategic alliances are the specific transactions focused on. Challenges and best practices with respect to each are discussed.

This module focuses on global strategy and strategies for competing around the world. It explains how companies can expand into other countries using different entry modes, and why multinational enterprises adopt different global strategies.

This module focuses on the characteristics of public firms, management of different stakeholders, and corporate social responsibility. It also describes various mechanisms of corporate governance used to mitigate agency problems and align managerial action with stakeholder (particularly shareholder) goals.