Consolidando empresas: Estrutura jurídica e financeira

Go to Course: https://www.coursera.org/learn/consolidando-empresas

Introduction

# Course Review: Consolidando empresas: Estrutura jurídica e financeira If you're looking to establish a solid foundation for your startup, the Coursera course "Consolidando empresas: Estrutura jurídica e financeira" is an invaluable resource that seamlessly combines legal, financial, and entrepreneurial insights. This course stands out not only for its comprehensive syllabus but also for the expertise of the instructors involved. ## Course Overview The course, conducted in Portuguese, is tailored for budding entrepreneurs who need guidance on formalizing their businesses and understanding critical aspects such as legal structure, financial management, and investment strategies. With contributions from experienced professionals in law, accounting, and finance, this course covers essential topics including obtaining a CNPJ (the Brazilian tax ID for business entities), forming partnerships, understanding various legal structures (like LTDA, SA, and EIRELI), and navigating the world of investment and valuation. ### Syllabus Breakdown Let's take a closer look at the four-week syllabus: 1. **Primeiros Passos (First Steps)** - The course starts with the basics of starting a company: from obtaining the CNPJ to understanding different types of companies and shareholder agreements. - Industry professionals Pedro Ramos and Rodrigo Borges provide real-world insights that are both practical and relevant, making complex legal and structural concepts easier to grasp. 2. **Proteção intelectual e Modelo de Negócios (Intellectual Property and Business Model)** - The second week dives into intellectual property rights, a crucial component for any business looking to safeguard its innovations. - Participants will learn to define their business models and pricing strategies, guided by experts like Artur Vilas Boas from USP’s Entrepreneurship Center. - This week is particularly beneficial for those in tech startups, as it addresses the unique challenges they face in protecting their intellectual property. 3. **Gestão financeira (Financial Management)** - Week three shifts focus to financial management, covering taxation, regulatory environments, and cash flow planning. - With insights from seasoned professionals, including attorney Fernanda Ferreira, learners will come away with a deeper understanding of how taxes impact their venture and the importance of robust financial planning. 4. **Valuation e Investimentos (Valuation and Investments)** - The final week tackles investment stages, the importance of timely investment, and the mechanics of startup valuation. - Participants learn how to attract investors and negotiate investment contracts, a crucial skill in the startup ecosystem. - Marco Poli, a mentor and angel investor, shares valuable tips from his extensive experience, providing a comprehensive roadmap to navigating the investment landscape. ## Recommendations ### Who Should Take This Course? This course is ideal for: - **Aspiring Entrepreneurs**: Whether you have a business idea or an existing startup, the course gives you vital knowledge to formalize and grow your company. - **Startup Founders**: Those looking to refine their understanding of legal structures and financial management will find the content particularly useful. - **Students of Business and Law**: This course provides practical insights that are often lacking in traditional educational settings. ### Why You Should Enroll - **Comprehensive Curriculum**: Covers all critical aspects of legal and financial foundations required to start and sustain a business. - **Learn from Experts**: Direct access to lawyers, accountants, and seasoned entrepreneurs ensures that you are getting information that is both relevant and actionable. - **Flexibility**: The course is self-paced, allowing you to balance your studies with personal or professional obligations. ### Conclusion "Consolidando empresas: Estrutura jurídica e financeira" on Coursera is a must-take for anyone serious about launching a startup in Brazil. Its blend of theoretical knowledge and practical application, combined with world-class instruction, makes it an exceptional choice. By the end of the course, you will not only understand how to officially establish your company but also how to navigate the complex waters of finance and investment that can make or break a startup. Enroll today and take your first step toward entrepreneurial success!

Syllabus

Primeiros Passos

Bem-vindo! Em nossa primeira semana de aulas, você será introduzido aos seguintes tópicos: (i) primeiros passos para abrir uma startup (CNPJ, PME, contrato societário, LTDA e SA), (ii) contratações e vesting, (iii) tipos de empresa e (iv) acordo de sócios. Para isso, ao longo do módulo, contaremos com as participações do sócio da Baptista Luz Advogados Pedro Ramos e do fundador da Verticore, Rodrigo Borges.

Nesta segunda semana, você será introduzido aos seguintes tópicos: (i) propriedade intelectual e suas diferentes famílias (propriedade industrial, direitos autorais e segredo de negócios), (ii) modelo de negócios, (iii) como definir o modelo de receita da sua empresa e (iv) precificação. Para isso, ao longo das aulas, contaremos com as participações do sócio da Baptista Luz Advogados Pedro Ramos e do Coordenador do Núcleo de Empreendedorismo da USP (NEU), Artur Vilas Boas.

Nesta terceira semana, você será introduzido aos seguintes tópicos: (i) impostos: tipos e como afetam o seu negócio, (ii) regimes tributários, (iii) cases voltados à área de tecnologia, (iv) tributações em operações de M&A e (v) planejamento financeiro e fluxo de caixa. Ao longo do módulo, nas aulas, contaremos com as participações da advogada da Baptista Luz Advogados Fernanda Ferreira e do fundador da Verticore, Rodrigo Borges.

Nesta última semana, você será introduzido aos seguintes tópicos: (i) os diferentes estágios de investimento para a sua startup, (ii) como e por que buscar investimento na hora certa, (iii) como conseguir o seu primeiro investidor, (iv) como calcular o valuation da sua startup e (v) contratos comuns usados com investidores. Para isso, ao longo do módulo, contaremos com as participações de um sócio da Baptista Luz Advogados e do mentor e investidor-anjo Marco Poli.