Consigue la venta: crea, lanza y administra tiendas de comercio electrónico

Go to Course: https://www.coursera.org/learn/consigue-la-venta-crea-lanza-y-administra-tiendas-de-comercio-electronico

Introduction

### Course Review and Recommendation: "Consigue la venta: crea, lanza y administra tiendas de comercio electrónico" **Overview** "Consigue la venta: crea, lanza y administra tiendas de comercio electrónico" is the sixth course in Google's Professional Certificate in Digital Marketing and E-commerce, available on Coursera. This course provides valuable insights into the e-commerce landscape, teaching important skills related to selling products online, particularly utilizing popular platforms such as Shopify. If you are looking to understand the intricacies of building a simulated e-commerce store, this course will guide you through the entire process—from creating a store to attracting customers effectively. **Syllabus Breakdown** The course is well-structured and covers a range of topics essential for aspiring e-commerce entrepreneurs: 1. **Introduction to E-commerce** You will begin your journey by exploring the various advantages of selling products online. The introduction focuses on familiarizing you with fundamental concepts, tools, roles, and strategies used in e-commerce. Gaining a foundational understanding here is crucial as you will learn how to set the groundwork for a successful e-commerce project. 2. **Online Store Setup** This section treads into practical territory, teaching you how to create, design, and optimize an online store using Shopify. Not only will you learn about the practicalities of setting up a store, but you will also have opportunities to apply your knowledge by constructing a simulated Shopify store. This hands-on experience is invaluable for reinforcing your learning and ensuring you are ready to launch a real store in the future. 3. **Advertising and Campaign Strategies** Discover how to effectively reach customers through online ads and campaigns. You will learn about the benefits of digital advertising, how seasonal trends influence e-commerce businesses, and how to optimize your marketing strategy to fulfill your campaign goals. This section is particularly helpful for understanding how to drive traffic to your e-commerce store. 4. **Customer Engagement** Understanding customer interaction is key in e-commerce. This segment covers the online checkout process, techniques for converting visitors into buyers, and how to facilitate a smooth shopping experience in your Shopify store. By the end of this course, you’ll appreciate the importance of an effective customer journey and learn about order fulfillment and shipping processes—a critical component of running an online business. **Why You Should Take This Course** "Consigue la venta" is an excellent course for anyone wanting to delve into the world of e-commerce, whether you're a total beginner or someone looking to refine existing skills. Here are a few compelling reasons to enroll: - **Practical Experience**: The course emphasizes hands-on learning by guiding you through building a simulated e-commerce store on Shopify. This experience is vital for anyone planning to enter the e-commerce industry. - **Comprehensive Curriculum**: Covering various aspects of online selling, from the initial set-up of your store to advanced marketing strategies, provides a well-rounded understanding of e-commerce. - **Accessibility**: Offered on a widely recognized platform, Coursera, learning is accessible from anywhere, and you can study at your own pace. - **Industry-Relevant Skills**: The e-commerce landscape is constantly evolving, and gaining up-to-date skills in this area is essential for anyone looking to thrive in digital marketing and e-commerce. **Conclusion** In conclusion, "Consigue la venta: crea, lanza y administra tiendas de comercio electrónico" is a must-take course for anyone interested in building an online business. With its comprehensive syllabus, practical focus, and guidance from industry experts, you will emerge equipped with the knowledge and skills to successfully navigate the e-commerce landscape. Whether you’re looking to launch your own store or simply improve your marketing acumen, this course is a fantastic investment in your digital marketing journey. Don’t miss out on the chance to enhance your skills and succeed in the thriving world of e-commerce!

Syllabus

Introducción a “Consigue la venta: construye, lanza y administra tiendas de comercio electrónico”

Explorarás el mundo del comercio electrónico y aprenderás sobre las numerosas ventajas de vender productos en línea. Comenzarás por estudiar los términos, herramientas, roles y estrategias más comunes que se utilizan en el comercio electrónico, antes de adentrarte en cómo llevar adelante un proyecto exitoso de comercio electrónico. Esto incluirá el uso de técnicas de investigación de mercado, análisis de la competencia, identificación del público objetivo, investigación de productos, abastecimiento de productos y estrategia de marca.

Aprenderás sobre las diferentes tiendas y plataformas de comercio electrónico, incluida Shopify. Además, adquirirás habilidades para crear, diseñar y optimizar una tienda en línea para vender tus productos. Una vez que hayas incorporado las técnicas necesarias, tendrás la oportunidad de aplicar tus conocimientos en la construcción de una tienda simulada en Shopify, en la que podrás armar y publicar listados de productos de manera efectiva.

Descubrirás cómo llegar a clientes en línea a través de métodos como campañas publicitarias y analizarás las ventajas de la publicidad en línea. Luego, entenderás cómo afecta la estacionalidad a las empresas de comercio electrónico. Por último, aprenderás a optimizar una estrategia de marketing de comercio electrónico para alcanzar los objetivos de una campaña.

Aprenderás a interactuar con las/los clientes en línea. Descubrirás cómo funciona el proceso de pago en línea y cómo captar a clientes para que compren un producto. También aprenderás a guiarlos de manera eficiente a través del flujo de una tienda de Shopify. Cuando termines el curso, conocerás la importancia de crear un recorrido de compra exitoso y entenderás cómo funciona el proceso de envío y cumplimiento de pedidos.