竞争策略（中文版）

Go to Course: https://www.coursera.org/learn/competitivestrategyzh

Introduction

### Course Review and Recommendation: 竞争策略（中文版） **Course Overview:** The "竞争策略（中文版）" course on Coursera is a translated version of the highly acclaimed "Competitive Strategy" course originally offered in English. This groundbreaking approach includes English-language video lectures with Chinese subtitles, making it a significant resource for Mandarin-speaking learners. The course consists of six modules that delve deep into strategic decision-making and competitive behavior among businesses, leveraging foundational concepts from game theory. This course is particularly interesting as it marks Coursera's first attempt to launch a Chinese version of such a pivotal business strategy course. The entire course page and quizzes have been translated into Chinese, along with comprehensive Chinese support from Coursera’s help center, ensuring that the content is accessible and user-friendly for Chinese-speaking participants. **Course Syllabus Breakdown:** 1. **关注你的竞争对手 (Take Care of Your Competitors)**: In this module, learners will familiarize themselves with foundational concepts in game theory, focusing on strategic interactions among competitors. Discussions will include the significance of Nash Equilibrium and the Prisoner’s Dilemma, addressing why it is critical for companies to consider the actions of others when making decisions. The shift from simultaneous games to sequential games will also be explored, providing students with a nuanced understanding of competitive dynamics. 2. **企业为何要合作 (Why Firms Work Together)**: Contrary to the traditional view of competition, this module emphasizes the importance of collaboration between firms. Students will learn to evaluate the factors that promote or inhibit cooperation and apply these insights to various real-world scenarios. Understanding the balance between competition and cooperation is crucial for any aspiring business strategist. 3. **互补产品和战略合作伙伴关系 (Complementary Products and Strategic Partnerships)**: This segment introduces the concept of complementary products and their significance in strategy formulation. Students will discover the rationale behind product bundling and the concept of switching costs, along with the essential nature of coordination among firms in creating complementary goods. The module will also cover how strategic partnerships can serve as a powerful tool for driving business growth and enhancing market positioning. 4. **进入新市场 (Entering a New Market)**: Learners will be equipped with various tools for assessing market attractiveness and will explore proven strategies that facilitate entry into new markets. This module will highlight essential tactics for existing companies to prevent new competitors from gaining access to their market, thereby providing a comprehensive perspective on market dynamics. 5. **为何要关注研发? (Why Worry About Research and Development)**: This module dives into crucial strategic considerations surrounding research and development. It will tackle the intersection of innovation, luck, and hard work, examining how proactive efforts lead to successful innovations in the marketplace. 6. **合理设计产品 (Designing Products Wisely)**: Focusing on product design, the final module will analyze how companies can strategically adjust their products to alleviate market competition pressure. Students will learn about general strategies related to product design and pricing while contemplating the dilemmas associated with these strategies. **Recommendation:** I highly recommend the "竞争策略（中文版）" course for anyone looking to deepen their understanding of competitive strategy within a Chinese-language context. This course is especially valuable for business students, professionals, or entrepreneurs who wish to grasp advanced strategic concepts while benefiting from clear, well-structured content in Mandarin. The inclusion of game theory provides a robust analytical framework that can enhance decision-making skills in competitive environments. Furthermore, the practical applications of the concepts discussed will empower learners to develop effective strategies for both competitive advantage and collaborative opportunities in their business endeavors. Overall, Coursera has successfully translated not just the language, but the spirit and intensity of the original course, creating an engaging learning experience tailored for Chinese-speaking audiences. This initiative opens doors for many and fosters a deeper understanding of competitive strategies on a global scale. Enroll today to start your journey into the fascinating world of competitive strategy!

Syllabus

关注你的竞争对手 Take Care of Your Competitors

在本模块中，我们将介绍博弈论的基本概念，并分析策略博弈中的竞争情况。我们将明确什么是策略并寻求不同的方式来确定最佳策略或优势策略。我们还将讨论纳什均衡和囚徒困境概念，分析为什么在决策时考量其他局中人的行动至关重要。最后，我们还将分析同时博弈（所有人同时行动）更改为序贯博弈（局中人按序行动）时会出现的情况。

根据经济学理论，企业会在市场上相互竞争。实际上，他们也常常进行友好合作。在本模块中，我们将尝试了解为什么合作会给相关企业带来好处，借此评估促进或阻碍合作的因素并将其应用到不同示例中。

在本模块中，我们将介绍互补产品的概念，并运用经济学术语来探讨它们的意义。我们将研究企业为何想要将产品捆绑出售，以及互补性如何产生转换成本。我们还将讨论企业间的协调对互补产品的重要性。最后，我们将学习战略合作伙伴关系作为一强大工具如何在特定环境下为企业带来利益。

本模块与市场进入有关。我们首先看一下用于评估市场吸引力的不同工具，再讨论已被证明有助于进入新市场的策略。我们也会从其他角度分析这一现象，了解现有企业为了阻挡新竞争者进入市场需要采取的措施。

在探讨研发的时候，一些重要的策略问题会反复出现。我们将通过本模块仔细研究这些问题。不少创新的诞生的确是源自好运气，但似乎毋庸置疑——大部分时候是因为创新者积极努力实现某个具体的发明。

在本模块中，我们侧重于产品设计的策略问题。我们会分析企业如何通过调整自己的产品来减小市场竞争压力。稍后，我们会学习产品设计和定价方面的一些通用策略，并讨论在这些策略之间进退两难的相关问题。