¿Cómo persuadir? Jugando con palabras, imágenes y números

Go to Course: https://www.coursera.org/learn/como-persuadir

Introduction

### Course Review: ¿Cómo persuadir? Jugando con palabras, imágenes y números In the digital age, the ability to persuade effectively is more crucial than ever. The Coursera course **“¿Cómo persuadir? Jugando con palabras, imágenes y números”** offers a compelling exploration into the art of persuasion through three critical mediums: words, images, and numbers. This course is perfect for anyone interested in becoming a more persuasive communicator in personal, professional, and public settings. #### Course Overview The course begins by addressing a compelling question: what mechanisms allow some individuals to successfully convince others? It is designed for anyone looking to understand the fundamentals of persuasive communication and critical thinking as they apply to modern argumentation techniques. The format is engaging, utilizing various teaching methods to cater to different learning styles. #### Syllabus Breakdown 1. **Bienvenida**: The introductory module sets the stage for the course, outlining the three formats of argumentation: words, images, and numbers. Participants will learn how to enhance their persuasive skills with each format. 2. **Las palabras, las imágenes y los números en la argumentación**: This module dives into the basics of argumentation itself. Students will gain insights into what it means to argue effectively and explore the foundational mechanisms employed in 21st-century communication. 3. **Jugando con palabras**: Here, students will focus on logical and rhetorical techniques used persuasively with words. This section covers the history of rhetoric, different types of arguments, common fallacies, and the principles of dialectics. It is an essential module for anyone looking to harness the power of language in persuasive contexts. 4. **Jugando con imágenes**: This fascinating module investigates the persuasive power of visual elements. Students will learn how to use images effectively to enhance arguments, understand the potential pitfalls of misleading imagery, and gain practical tips for improving visual presentations, such as PowerPoint. 5. **Jugando con números**: The final module provides insights into the psychological mechanisms that operate in numerical contexts. Students will explore how statistics and numerical data can be used persuasively and learn to analyze arguments presented with numerical evidence. #### Course Experience The course structure is clear and well-organized, making it easy to follow along. Each module builds upon the last, ensuring a cohesive learning experience. The use of relatable examples and real-world applications throughout the syllabus makes the material engaging and relevant. The blend of theoretical knowledge and practical skills equips students with tools they can immediately apply in various scenarios, from professional presentations to everyday conversations. Additionally, the ability to connect with fellow learners and instructors fosters a supportive learning environment. #### Recommendation I highly recommend “¿Cómo persuadir? Jugando con palabras, imágenes y números” for anyone interested in improving their persuasive communication skills. Whether you're a student, a professional, or simply someone who wants to enhance your argumentation techniques, this course offers valuable insights that are both practical and transformative. With the growing importance of effective communication in all spheres of life, taking this course could be a significant step towards becoming a more influential and persuasive individual. Dive in and start mastering the art of persuasion today!

Syllabus

Bienvenida

Te presentamos los tres formatos de argumentación del curso: palabras, imágenes y números, y cómo mejorar tus habilidades persuasivas con cada uno de ellos.

Durante este módulo nos iniciaremos en el estudio de lo que significa argumentar y al mismo tiempo realizaremos una incursión en cada uno de los grandes temas o áreas del curso. Al finalizar el módulo tendremos una idea clara sobre los mecanismos básicos argumentativos empleados profusamente en el siglo XXI.

En esta semana vamos a estudiar las técnicas lógicas y argumentativas de la persuasión con palabras. Para ello, vamos a dirigir nuestra mirada a la historia de la retórica, la tipología de argumentos, las falacias y la dialéctica.

Este módulo se centra en cómo persuadir utilizando imágenes. Mostraremos la utilidad de las imágenes para facilitar la presentación de un argumento, veremos cómo las imágenes pueden mentirnos y se ofrecerán una serie de recomendaciones prácticas para mejorar la capacidad argumentativa de las imágenes en una presentación tipo Powerpoint.

Al finalizar el módulo, las personas que lo han seguido tendrán mayores conocimientos sobre los mecanismos psicológicos y argumentativos que se producen en los entornos numéricos.