Go to Course: https://www.coursera.org/learn/business-of-social
Legal Considerations
In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.
MetricsIn this module, you will gain a deeper understand of how metrics can be used to drive real business results.
PerformanceIn this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.
ManagementIn this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI.
This opened my eyes to the realities of social marketing budgeting and running a successful program.
This course was excellent, so interesting. The material was well structured and had continuity.
Good "cookbook" for create, apply and manage applied marketing, in a real term to a company.
Another excellent class in the series. Straight-forward information about transforming social media marketing knowledge into an ongoing program.
The best for anyone who wants to truly understand what social media really is.