Business Models for Innovative Care for Older People

Go to Course: https://www.coursera.org/learn/business-models-innovative-care

Introduction

### Course Review: Business Models for Innovative Care for Older People on Coursera As our global population ages, the pressing need for innovative care models that accommodate older adults has never been more pronounced. Recognizing this societal shift, Coursera offers the course "Business Models for Innovative Care for Older People." This interdisciplinary program delves into the challenges inherent in an aging population and equips participants with the tools necessary to foster innovative healthcare solutions. #### Overview and Objectives The course starts with a compelling introduction to the theme of aging and its impact on society, highlighting not just the challenges but also the opportunities that arise from longer life spans. The course's primary objective is to take a hands-on approach, teaching students how healthcare innovations can tackle the complexities of caring for an older demographic. Through a combination of theoretical knowledge and practical application, participants will gain valuable insights into how their contributions can lead to sustainable and effective care models. #### Syllabus Breakdown **Module 1: Introduction** In this introductory module, learners are acquainted with the course's interdisciplinary nature and the societal implications of an aging population. It's a gentle nudge into the core issues that set the stage for deeper exploration in subsequent modules. **Module 2: Diabetes** This module provides an essential overview of diabetes as a prevalent chronic disease among older adults. Participants will learn about its physiology, complications, and the importance of prevention and treatment. The focus on self-management tools is particularly commendable, empowering individuals to take proactive steps in managing their health through informed meal planning. **Module 3: Rehabilitation** Here, students delve into the Danish healthcare system, emphasizing financial resource allocation and rehabilitation's critical role. The introduction of a rehabilitation tool developed by DigiRehab illustrates real-world applications and innovative solutions in practice, making the theoretical content highly relevant. **Module 4: The Business Case I** This module shifts focus to the business side of healthcare innovations. It covers essential tools like ethnography to analyze user needs and explores how firms can capture value through various intellectual property rights. The case study on DigiRehab enhances understanding by providing a concrete example of these concepts in action. **Module 5: The Business Case II** Building upon the previous module, this section covers competitive analysis and the nuances of market positioning. Participants will learn how to assess healthcare technologies critically, offering invaluable insights for aspiring entrepreneurs and healthcare professionals alike. **Module 6: Digital Health Care Design** Finally, the course culminates in an introduction to digital design methodologies. This module teaches students to frame design problems effectively, implement field studies, collaborate for solutions, and use prototypes as tools for innovation. This is particularly important in a rapidly evolving healthcare landscape where adaptability and creativity are paramount. #### Conclusion and Recommendation The "Business Models for Innovative Care for Older People" course on Coursera not only addresses an urgent societal issue but also provides a comprehensive toolkit for those looking to make a meaningful impact in the healthcare sector. The course's hands-on approach, combined with theoretical frameworks, ensures that participants leave with actionable insights and a robust understanding of the innovative care landscape for older adults. Whether you are a healthcare professional, a policymaker, or simply interested in the intersection of aging and innovation, this course is an excellent investment of your time. It encourages critical thinking, fosters creativity, and ultimately empowers you to contribute to a field that is undeniably vital to our future. I highly recommend enrolling in this course for anyone determined to be part of the solution to the challenges posed by an aging society.

Syllabus

Introduction

Welcome! In this first module you will be introduced to this interdisciplinary, hands-on course about how healthcare innovations can help solve the challenges we are facing with the aging populations.

In this module you will be presented with the physiology, complications, prevention and treatment of diabetes. Also, you will be introduced to self-management tools designed to help people with diabetes choose healthy meal plans.

In this module you will learn about the Danish healthcare system, how the financial resources are dispersed and how the public and private expenditures are organised – with a special focus on rehabilitation. Finally, you will be introduced to a rehabilitation tool developed by the Danish company, DigiRehab.

This module will begin with an introduction to ethnography as a tool to analyse user needs. You will also hear about how firms can position themselves to benefit from innovation, be introduced to the most common value capturing mechanisms and the different types of intellectual property rights. In the lessons, the DigiRehab case from module 3 will be used as an example.

In this module you will learn about competitive analysis, and be introduced to the concept of monopoly and competition. Finally, you will learn how healthcare technology should be assessed. The DigiRehab case from module 3 will be used as an example.

In this final module you will be introduced to digital design methods and how to explore the problem and the solution during the innovation process. You will learn how to frame the design problem through field studies and collaboration, and how to apply prototypes in your work.