Business English: Capstone Project

University of Washington via Coursera

Go to Course: https://www.coursera.org/learn/business-english-capstone

Introduction

**Course Review: Business English: Capstone Project on Coursera** If you're looking to enhance your business communication skills in English, the **Business English: Capstone Project** course on Coursera is an invaluable opportunity. This course wraps up a broader specialization in Business English and provides a practical and immersive experience that combines everything you’ve learned into a concrete project. ### Course Overview The **Capstone Project** is designed to assess and demonstrate your competence in the core learning objectives of the Business English specialization. This course emphasizes utilizing both formal written communication and more casual audio-visual methods, tailor-made for contemporary business environments. It equips learners with the necessary tools to effectively write and present a business plan while using language that is appropriate for various business contexts. ### Learning Objectives Throughout the course, you will meet several key learning objectives that include: - Developing formal written communication skills for business contexts - Enhancing your ability to pitch ideas persuasively - Gaining experience in presenting business plans and concepts - Learning to effectively describe products or services and market them ### Week-by-Week Breakdown **Week 1: Introduction to Capstone Project** In this week, you will revisit crucial content from previous Business English courses, laying a solid foundation for the Capstone project. This overview serves as a roadmap to guide you through the tasks ahead. **Week 2: Describing Company and Product or Service** This week focuses on the essential skill of articulating your business's products or services. You’ll practice self-introduction techniques for networking, which is vital for fostering potential business relationships. A peer review assignment hones your ability to provide and receive constructive feedback. **Week 3: Business Plans** The course shifts to business plan creation, introducing you to mini-business plans designed specifically for this project. This aspect helps reinforce your understanding of business fundamentals in practical terms. **Week 4: Marketing Ideas** During this week, you will delve into marketing strategies, financial vernacular, and essential aspects of making impactful presentations. These discussions will expand your marketing acumen significantly. **Week 5: Being Persuasive** You will explore the art of persuasion in business communications. You’ll draft the initial version of your business plan, integrating persuasive techniques to strengthen your ideas. **Week 6: Short Pitch and Rough Presentation** In this penultimate week, you will learn how to create compelling short pitches. Through examples and practice pitches, you will refine your presentation skills, crucial for capturing audience attention in business scenarios. **Week 7: Final Mini Business Plan and Presentation** The final week requires you to polish your mini-business plan and prepare for the presentation. Feedback from peers will further enhance your project, and by the end of this week, you'll have a professional-level presentation ready for the business world. ### Recommendations The **Business English: Capstone Project** is highly recommended for anyone looking to elevate their business English proficiency, especially for non-native speakers striving to navigate the global market. This course not only improves your language skills but also equips you with practical business tools essential for success in any professional context. The structured format, combined with hands-on projects that encourage peer interaction, makes this course engaging and rewarding. Completing the Capstone will give you a tangible project to showcase in your portfolio, which is an added advantage when seeking employment opportunities. ### Conclusion In a world where effective communication can make or break business success, this course offers both value and educational rigor. Whether you're aspiring to advance your career or simply improve your business communication, enrolling in the **Business English: Capstone Project** on Coursera is a step worth considering. Embrace this chance to learn and thrive in your business endeavors.

Syllabus

Week 1: Introduction to Capstone Project

In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.

Week 2: Describing Company and Product or Service

In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.

Week 3: Business Plans

In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.

Week 4: Marketing Ideas

In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.

Week 5: Being Persuasive

In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan.

Week 6: Short Pitch and Rough Presentation

In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.

Week 7: Final Mini Business Plan and Presentation

In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.