Brand New Brand

Go to Course: https://www.coursera.org/learn/brand-new-brand

Introduction

### Course Review: Brand New Brand on Coursera If you're looking to sharpen your skills in graphic design and delve into the captivating world of brand development, the "Brand New Brand" course on Coursera is a fantastic opportunity. This course acts as the culmination of the Graphic Design Specialization and invites students to unleash their creativity by developing an entire brand from scratch for a fictional company. Here’s a detailed review of what you can expect from this course. #### Overview "Brand New Brand" is designed to guide you through the complete design process—from the early stages of ideation to the final presentation of a comprehensive brand development guide. This course offers a practical hands-on project where you will create a visual identity for an imaginary start-up company, allowing you to apply all the concepts and techniques learned throughout the specialization. #### Syllabus Breakdown The course is structured into modules, each focusing on a vital aspect of brand development: 1. **Ideation: Invent Your Client** - The journey begins here as you conceptualize your start-up. You'll choose the industry your company will operate in, craft a fictional history, and outline the company's ideological goals and philosophy. This module sparks creativity and sets the foundation for your brand. 2. **Visualization: Make Your Fake** - In this module, you’ll conduct visual research relevant to your brand's identity. You'll create digital mood boards that encapsulate the aesthetics and emotions you wish to convey through your brand. This step is crucial for visual direction. 3. **Logotype: Brand Your Brand** - Here, you'll explore typographic elements to create a distinctive logotype for your company. This module emphasizes the significance of typography in brand identity, guiding you to finesse your designs for maximum impact. 4. **Palette: Expand Your Brand** - You will develop a comprehensive suite of elements that define your brand identity, including a color palette, visual marks, secondary typefaces, and imagery. This module encourages meticulous attention to detail and creative exploration. 5. **Application: Apply Your Brand** - Armed with your extended palette, you'll produce design pieces that effectively showcase your brand identity. This real-world application reinforces your learning, making the concepts tangible. 6. **Publication: Display Your Brand** - In the final module, you’ll refine your identity components and compile everything into a polished Brand Development Guide. The course wraps up with a peer review process, enhancing your learning experience through constructive feedback. #### Course Recommendations What makes "Brand New Brand" particularly appealing is the course's clear structure and hands-on approach. This course is not just theoretical; it encourages you to apply your knowledge, making it suitable for both beginners looking to build foundational skills and intermediate designers wanting to refine their craft. If you're passionate about graphic design and eager to learn about branding, this course is highly recommended. It not only cultivates creativity but also equips you with practical skills that are essential in the design industry. The peer reviews provide valuable insights, ensuring that you receive diverse perspectives on your work. #### Conclusion In summary, "Brand New Brand" on Coursera offers a comprehensive dive into the world of branding with a hands-on approach that makes learning both engaging and practical. The course's structured components lead you from ideation to execution, allowing you to create a complete brand identity for a fictional company. Whether you're looking to pursue a career in graphic design or simply want to enhance your skills, this course is a worthy addition to your learning journey. Dive in and embrace the creative challenge of developing your very own brand!

Syllabus

Course Overview

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.