Transformação digital

Go to Course: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation-pt

Introduction

**Course Review: Transformação Digital on Coursera** In today's fast-paced business environment, the concept of digital transformation has emerged as a critical focus for organizations aiming to stay competitive. If you're looking to deepen your understanding of this essential topic, the course "Transformação Digital," offered by the Darden School of Business at the University of Virginia and presented in collaboration with the Boston Consulting Group (BCG), is an excellent choice. ### Overview of the Course The course endeavors to unpack the multifaceted nature of digital transformation and its significance for businesses. Led by experts from Darden and BCG, it offers students crucial insights into both the urgency of change driven by technological advancements and the broader context of transformation in the business landscape. ### Syllabus Breakdown 1. **Como a tecnologia muda os negócios** This week focuses on the exponential rate of technological evolution and its implications for business operations. You will learn about three fundamental laws related to the processing, communication, and storage of digital information. Additionally, insights from executive leadership at Pitney Bowes illustrate how established companies can adapt and transform amidst rapid technological change. 2. **A mecânica da disrupção** Disruption is not a new phenomenon, and understanding its historical contexts can guide businesses through the challenges of the digital age. This week delves into the foundations of digital transformation and competitive lifecycle dynamics. The economic principles of innovation and technological change are analyzed, providing a comprehensive view of how existing companies can transition to digital-first organizations. 3. **Tendências digitais do passado e do futuro** Recognizing change as a constant is a key lesson in this part of the course. You'll explore major drivers of digital transformation, assessing both the opportunities and challenges they present. The course also provides a forward-looking perspective on emerging trends and technologies that are shaping the future of business, equipping you with knowledge that is both current and relevant. 4. **Seu caminho para a transformação digital** The final week tackles the practicalities of undergoing digital transformation, utilizing BCG’s proprietary framework. This week provides students with strategic tools for transitioning from traditional business models to digitalized operations, highlighting the crucial dualities and different enablers of transformation. ### Why You Should Enroll This course is highly recommended for professionals, entrepreneurs, and students keen on understanding the intricacies of digital transformation. The blend of theoretical insights and practical applications ensures that learners not only absorb knowledge but can also apply it in real-world scenarios. The involvement of prestigious institutions like Darden School and BCG lends further credibility to the course content. By opting for "Transformação Digital," you're not just gaining knowledge; you're also connecting with a network of like-minded individuals and industry leaders who are navigating the same digital landscape. ### Final Thoughts In a time when digital disruption is the norm rather than the exception, understanding how to lead and manage transformation is invaluable. The "Transformação Digital" course on Coursera stands out as a comprehensive resource that equips students with the necessary tools and insights to thrive in an increasingly digital world. Whether you're looking to advance your career or simply want to better understand the digital shift reshaping industries, this course is an investment in your professional future that you won't want to miss. Join today to embark on your journey towards mastering digital transformation!

Syllabus

Como a tecnologia muda os negócios

A taxa exponencial na qual a tecnologia está evoluindo cria um imperativo para as organizações desconstruírem sua cadeia de valor para obter uma vantagem competitiva. Nesta semana, discutiremos três leis fundamentais sobre como as informações digitais podem ser processadas, comunicadas e armazenadas. Em seguida, veremos como a taxa exponencial de mudança tecnológica está impulsionando mudanças no setor. Você também assistirá à liderança executiva da Pitney Bowes falando sobre a adaptação e transformação contínuas de seu negócio.

A disrupção não é nova, e podemos aprender com o passado como prosperar devido às constantes disrupções que são a marca da era digital. Nesta semana, exploraremos as bases da transformação digital e a natureza do ciclo de vida competitivo. Analisaremos a economia subjacente da inovação e da mudança tecnológica. Por fim, exploraremos a incumbência e a economia da inovação através da perspectiva da transformação digital.

A mudança como uma constante nunca foi mais verdadeira do que com as transformações digitais. Nesta semana, vamos analisar os principais impulsionadores da transformação digital, as oportunidades que eles já estabeleceram e os desafios que trazem. Depois, exploraremos as tendências e tecnologias emergentes, o que é possível/provável no futuro e o que estamos vendo na prática atualmente.

Durante a semana 4, lidaremos com o "como" da transformação digital. Abordamos esse desafio usando a estrutura proprietária do BCG, que fornece um modelo estratégico prático para passar de um modelo antigo para um negócio digitalizado. Explicaremos a dualidade fundamental da estrutura e os diferentes facilitadores da transformação digital.