Transformación digital

Go to Course: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation-es

Introduction

### Course Review: Transformación Digital on Coursera #### Introduction In today's fast-paced world, the concept of digital transformation is becoming an imperative for businesses aiming to maintain a competitive edge. Coursera’s course “Transformación Digital,” developed by the prestigious Darden School of Business at the University of Virginia and featuring faculty from both Darden and Boston Consulting Group (BCG), dives deep into this significant topic. The course provides a thorough understanding of what digital transformation truly entails for companies and how they can navigate this complex landscape. #### Overview “Transformación Digital” explores two essential dimensions of digital transformation: the relentless pace of technological change and the strategic frameworks necessary for organizations to adapt and thrive. It is suited for business leaders, managers, and anyone interested in understanding the implications of digital change on businesses. #### Course Syllabus Breakdown **1. Cómo la tecnología cambia la empresa** The course kicks off by addressing the rapid advancement of technology and its impact on business operations. Participants will learn about three fundamental laws concerning how digital information is processed, communicated, and stored. This section not only highlights the exponential nature of technological change but also underscores its influence on various industries. Real-world insights from leadership at Pitney Bowes will further illustrate how a company can adapt and transform in response to technological advancements. **2. La mecánica de la disrupción** Disruption is a central theme in the digital age. This segment focuses on the historical context of disruption and its implications for the competitive lifecycle of businesses. By examining previous cases of disruption, learners can glean valuable lessons for navigating the present digital landscape. The course offers insight into the economics of innovation and encourages a deeper understanding of how established companies can manage and leverage disruption to their advantage. **3. Tendencias digitales pasadas y futuras** As change becomes the only constant, this week delves into key drivers of digital transformation both past and present. It covers established opportunities and the associated challenges that emerge within the digital sphere. Participants will explore emerging trends and technologies, enhancing their ability to foresee and adapt to future possibilities that may reshape their industries. **4. Su camino a la transformación digital** In the final week, the course transitions into a practical framework for digital transformation. Utilizing BCG’s proprietary model, participants will learn how to transition from legacy business practices to a digitized model. This lesson emphasizes the dual nature of transformation and the various enablers that facilitate successful digital transitions. #### Why You Should Enroll 1. **Expert Insight**: The course features top faculty from the Darden School of Business and industry experts from BCG, ensuring a rich learning experience grounded in real-world expertise. 2. **Comprehensive Understanding**: By covering both theoretical concepts and practical frameworks, this course equips learners with a well-rounded perspective on digital transformation. 3. **Future-Proof Your Skills**: As businesses increasingly adopt digital strategies, having a solid understanding of transformation processes is crucial for career growth in today's job market. 4. **Flexible Learning**: Offered on Coursera, the course allows you to learn at your own pace, making it accessible for professionals with busy schedules. #### Conclusion “Transformación Digital” offers an invaluable roadmap for understanding and implementing digital transformation in any organization. Whether you are a seasoned executive or a newcomer to the field, this course will enhance your knowledge and provide essential tools to navigate the digital landscape effectively. I highly recommend this course to anyone eager to become a key player in their company's digital transformation journey. Enroll today and position yourself at the forefront of innovation!

Syllabus

Cómo la tecnología cambia la empresa

La velocidad exponencial a la que evoluciona la tecnología crea un imperativo para que las organizaciones deconstruyan su cadena de valor para obtener una ventaja competitiva. Esta semana, discutiremos tres leyes fundamentales sobre cómo la información digital se puede procesar, comunicar y almacenar. Luego, examinaremos cómo la velocidad exponencial del cambio tecnológico está impulsando cambios en la industria. También oirá del liderazgo ejecutivo de Pitney Bowes sobre la adaptación y transformación en curso de su empresa.

La disrupción no es nueva y podemos aprender del pasado cómo prosperar, dadas las constantes disrupciones que son el sello distintivo de la era digital. Esta semana, exploraremos las bases de la transformación digital y la naturaleza del ciclo de vida competitivo. Examinaremos la economía subyacente de la innovación y el cambio tecnológico. Finalmente, exploraremos la incumbencia y la economía de la innovación a través de los lentes de la transformación digital.

El cambio como una constante nunca ha sido más cierto que con las transformaciones digitales. Esta semana examinaremos los impulsores clave de la transformación digital, las oportunidades que ya han establecido y los desafíos que traen. Luego exploraremos las tendencias y tecnologías emergentes, qué es posible/probable en el futuro y qué estamos viendo actualmente en la práctica.

Durante la Semana 4 abordamos el «cómo» de la transformación digital. Abordamos este desafío con el uso del marco patentado de BCG, que proporciona un modelo estratégico práctico para pasar de un negocio heredado a uno digitalizado. Explicaremos la dualidad fundamental del marco y los diferentes habilitadores de la transformación digital.